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Demographic Targeting With Google AdWords
By Lee Odden
Expert Author
Article Date: 2006-03-09
On the heels of MSN AdCenter's demographic profiling aspirations, Google AdWords now offers demographic site selection with gender, age, and household income as the demographic categories available. The demographic information comes from ComScore. h/t Andy
Additional info from:
JenStar: "It will be interesting to see if advertisers find that the profiles are matching the resulting traffic from those sites. And I am sure some publishers will reverse engineer an AdWords campaign to see what demographic profile their own site is, and if it matches what they believe their traffic to be."
Traffick: "Essentially what this means is an improved functionality for the site selection tool, only applicable to content targeting of the "site targeting" variety. It's not a major foray into targeting search ads by demographics, then (yet)."
Does this take some wind out of MSN AdCenter's sails? Well, that's the power of Google. Once the demographic site selection gets significant usage along with MSN AdCenter, there will be some interesting feedback I'm sure. Seems like a good session idea for SES San Jose.
Tags: Google, google adwords, google demographic targeting, msn adcenter
About the Author:
Lee Odden is CEO of TopRank Online Marketing, a digital marketing and public relations firm in Minnesota that specializes in search, social and online PR consulting and training for companies worldwide. Odden has been cited for his internet marketing expertise over the past 10 years by the Economist, Forbes and U.S. News and contributed a chapter to the book, "Online Marketing Heroes" published by Wiley. For the past 5 years he has also been the editor of TopRank's Online Marketing Blog, a Technorati 100 favorite blog and one of the top marketing blogs according to Advertising Age.
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