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Bubble Bursts Hollywood Distribution Model

By Kevin Dugan
Expert Author
Article Date: 2006-01-31

Replete with Tivo and other time-shifting technologies, consumers want control of what matters most-their time. Perhaps Hollywood is waking up to their needs?

Steven Soderbergh took note when releasing his latest film, Bubble. Or maybe he was responding to three years of declining ticket sales at the box office. According to Engadget, the Bubble release was "the first time ever a movie, within four days, hit the theaters, cable television and DVD." The distribution strategy alone has created buzz and bucks for Steven Soderbergh and business partner Mark Cuban.

Newspapers and other mainstream media take note. You can change your model. Whether it's on the big screen, iPod screen, cell phone screen or plasma screen, it's time the Mountains started coming to Mohammed.

About the Author:
Kevin Dugan is the author of the popular Strategic Public Relations blog. Kevin is Director of Marketing Communications for FRCH Design Worldwide.

Visit Kevin's blog: Strategic Public Relations.

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