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By Jeremy Pepper
Kurt Nishimura is taking a calculated ride on Arizona's real estate wave. He sold his home in the Willo neighborhood, believing its value has topped out, and is renting an apartment in the Arcadia area for a year, hoping to buy something after the wave has crested.Kurt, however, is the vice president of acquisitions for Pivotal Group. Pivotal Group is a "strategically sophisticated investment and development company." Yes, they are in the business of developing residential communities (among other high-quality real estate assets). Okay, so following this thought ... your VP of acquisitions tells a local paper that he thinks the market is over valued and is getting out? Must have been a fun day in the office that following day.
"Going out on a limb here, perhaps her (Carlson's) kids want these foods not because of ads, but because they're children," said Dan Mindus, spokesman for the Center for Consumer Freedom.Now, just a guess, but that was probably not the message that was meant to get out: so, your kids are fat not because there are Kellogg's products with Nickelodeon characters, but, hey, they don't exercise and you are a crappy parent who folds when they whine for certain products.
"This is the next step," says Kathy Savitt, Amazon's vice president for strategic communications. "The mission or common thread through all of these series is to offer innovative and interactive opportunities for customers to discover ... new films, music and books."Okay, and it gets people to buy films, music and books ... how? Maybe I'm being dense, but from a PR standpoint it seems like another instance of stunt PR. How about making the shopping experience better? That might work as well.
He authors the popular Musings from POP! Public Relations blog which offers Jeremy's opinions and views - on public relations, publicity and other things.