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Kvetch About Companies On Your Blog And Win
By Steve Rubel
Expert Author
Article Date: 2006-01-11
I am participating as a judge in an exciting new conversational marketing campaign called Everyday Hogwash.
The concept is pretty cool. Simply blog your stories about the way you've been treated by a not-so-nice by companies, record a podcast segment or post a photograph, mention Everday Hogwash at the end with a link, send it in and you're entered.
The campaign is for an internet phone service called SunRocket. I'm not quite sure I get the connection between kvetching and phones. It was hatched by GMD Studios out of Orlando. This is the same group behind the successful Audi blog marketing campaign.
About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
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