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Ice.com Finds Blogs Help Search Marketing Efforts
By Andy Beal
Expert Author
Article Date: 2006-01-06
By now, you should know that blogs tend to do very well in the search engine results.
InternetRetailer reports that Ice.com is seeing great success with their search marketing efforts, thanks to their blogs.
Weblogs it has created as an information service for consumers have become a "blessing in disguise" in improving Ice.com's search engine marketing efforts, executive vice president of marketing Pinny Gniwisch tells InternetRetailer.com.
"Through our blogs we've seen our keyword rankings go up," he says. "That was not part of our plan for the blogs-we wanted them as a service to customers-but it happened. It was a blessing in disguise."
Company blog anyone? ;-)
About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.
You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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