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Survey On Blog Monitoring/Marketing Released
By Steve Rubel
Expert Author
Article Date: 2005-11-17
Tim Manners at Reveries has released survey results that gauges how marketers monitor/use blogs.
The topline finding is that a solid majority of marketers see blogs as opportunities, not threats. Takeaways: - 61.8% of respondents say they do not monitor blogs
- Those who do, monitor on an ad hoc basis
- The "bleacher seat" monitoring services like Technorati are killing the "luxury box" tools from Intelliseek and Buzzmetrics in terms of awarness, but many are dissatisfied
- 45% have yet to suffer a blog attack
- Nearly 40% say blog marketing has strong potential
- Most respondents are behaving and are not trying to subvert bloggers
About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
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