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What's In A Blog Name?
By Steve Rubel
Expert Author
Article Date: 2005-07-10
Frances Flynn Thorsen is asking a good question - what's in a blog name? She's noting that BusinessWeek's new real estate blog ...
-- Hot Property - shares its name with a corporate blog on the same topic that has been around since last year.
Link: Will The Real 'Hot Property' Blog Please Stand Up?
Most bloggers do not trademark their blog names. However, media companies usually trademark their brands prior to their launch. I am not sure if they're doing this with blogs, but one would think they are. In addition, having once worked inside a big media company, I can tell you they protect these trademarks aggressively. So what's a media company or a blogger to do here? Can two blogs - one from the MSM and another thats a corporate blog - share a name? This sounds like one for super trademark lawyer/blogger, Marty Schwimmer.
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About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
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