By Fredrik Wacka
Expert Author
Article Date: 2005-05-14
In Germany the CRM agency Proximity has asked 2,700 internet users about weblogs. And the results are both interesting and valuable ...
(assuming that there is reasonable statistical validity). One example: 91% expect a fast and appropriate reaction to questions and comments in enterprise blogs.
91% of the blog readers expect a fast and appropriate reaction to questions and comments in enterprise blogs.
90% think it's important to make a clear difference between commercial and non-commercial content.
Of the blog readers, 54% form their opinions about products/companies on the basis of blogs.
51% of the blog readers visit product and/or corporate sites as a results of reading blogs.
58% of the blog readers, read them to find news and information they can't find otherwise.
57% of them are interested in the personal opinions of the authors, but only 43% are interested in the discussions.
If these results are correct, it's one of the strongest cases for corporate blogs I've seen. What an opportunity to have 57% percent of your readers actually interested in your personal opinion, just to mention one detail.
Disclaimer: I haven't studied German for many years... Should I have misunderstood something in the mix of German and Google English, please correct me. Thanks CyberWriter for the link!
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By Fredrik Wacka