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Newspapers As RSS Aggregators
By Steve Rubel
Expert Author
Article Date: 2005-02-11
Reuters UK: An increasingly popular technology called RSS is changing the way consumers get their news online, spurring several newspapers to launch their own customized software in an attempt to stay ahead of the curve.
More from Reuters UK ...
"In the past two weeks, the Los Angeles Times, the Guardian, and online news site CNET (CNET.O: Quote, Profile, Research) have announced plans to offer their own free, branded RSS readers, in part to guard against potential dangers to their business model.
"We think the developments that are happening with RSS are simultaneously very exciting and very frightening," said Simon Waldman, director of digital publishing for Guardian Newspapers.
The technology could help well-known newspapers like the Guardian by exposing them to a wider audience, but papers will have little control over how their content is displayed. Even more importantly, RSS often strips out the advertising that is their primary source of revenue.
"On one level it's a great opportunity -- you're making it more convenient for people to reach you. The downside is about losing end-to-end control over how people experience your content," Waldman said."
About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
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