But, whenever agencies launch specialized practices - beyond the natural ones, like healthcare - it makes me wonder "shouldn't these practices be part of the overall public relations campaign to begin with?
...While Steve has done a great job branding himself, - I did ask him if MP was going to become a division of CooperKatz a couple month's ago - does PR need to divide and marginalize every practice and group?
...Everyone in the PR Weblog community seems to have been writing that blogs/online should at least be explored as a possible tactic to add to the mix for any campaign. If it suits the campaign, use it - offer it. But, do we need to have a separate division?"
I will be interested in Steve's response...
About the Author: Rich Ord is the CEO of iEntry, Inc. which publishes over 200 websites and email newsletters.
Rich also publishes his blog WebProBlog which focuses on internet business and marketing trends.
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