Archives
Micro Persuasion Blog Name Becomes PR Brand
By Steve Rubel
Expert Author
Article Date: 2005-02-09
I am very pleased to announce that today I became an "intrapraneur." CooperKatz & Company, my employer, is launching a new practice that will carry the Micro Persuasion brand.
You can read the full details on our first service offering in this press release we're issuing today. My blog remains a personal site, however CK is borrowing the name because we feel it has incredible equity and it best expresses our vision.
The initial Micro Persuasion service will have a laser-like focus on helping companies listen. Subsequent launches will help them engage, influence and empower consumers.
As my regular readers know, I believe that active listening is the most essential skill a company must learn in a world where we the consumers now are the media. At CooperKatz & Company we believe that this represents a tremendous opportunity for savvy companies to establish a transparent dialogue with constiuents in ways that were not possible before.
As part of our new service we will dig in and conduct a thorough audit a client's overarching issues and vulnerabilities, develop a preparedness plan that might include the creation of special blogs, watch and closely analyze weblogs and other consumer-generated channels such as photo-sharing and link-sharing sites for bubbling issues, and strategize ways for clients to openly engage online audiences in a dialogue about their concerns.
It's very consistent with what I wrote about last week.
We're very excited about the corporate potential in social media. We also see a clear role for a PR firm with our deep expertise to analyze the chatter and provide counsel and are pleased to be packaging this all in a branded service that will help clients converse in a human voice.
Stay tuned for more Micro Persuasion services in the months ahead!
About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
FREE NEWSLETTERS
Sign up now and have updates
sent straight to your inbox, Free.
Submit Your Article
Business
Networking
Tips