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When Local TV Personalities Blog
By Steve Rubel
Expert Author
Article Date: 2005-02-05
Terry Heaton says that local television personalities and staffers are beginning to get serious in the blogosphere, and he thinks that's a good thing. I do too.
Terry writes...
"Local TV needs to get involved in what people are talking about in their communities, and a great place to start is with bloggers. And what better way to get involved than to join the discussions by blogging?"
Terry played a role in John Dwyer's new blog. The sports director for WKRN-TV in Nashville, has started a blog to break what he calls the "3-minute habit," referring to the time limitations of the sports segment.
Blogging makes a lot of sense for TV/radio personalities and staff. It helps them engage in a dialogue with readers and viewers in a way that radio sometimes delivers through talk radio, but nowhere near as efficiently as the way the web enables.
About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
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