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Micropersuasion And Blogvertising
By Steve Rubel
Expert Author
Article Date: 2005-02-02
How do you know when a meme grows up and becomes simply part of the vox populi ...
Well, when a major advertising conference uses your blog name to title a session without your knowledge, then that's a good sign. Thanks for the free promotion, Ad:Tech!
The Ad:Tech Session Description:
11:15 - 12:00 AM
Micropersuasion and Blogvertising
Track 1: Conference Room 1
The blogs' fast-growing influential audiences tempt canny marketers. But there are big risks. Traditional creative often fails to click. Worse, it can brand an advertiser as clueless. Learn winning blog advertising tactics by considering current successful campaigns and following a few simple rules. Gain an understanding of how to flight and measure a Blogvertising campaign.
About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
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