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CNET News.com Now Supports TrackBack And Pingback
By Steve Rubel
Expert Author
Article Date: 2004-11-23
CNET News.com, which previously had been quietly testing trackbacks and pingbacks, today announced ...
... they are officially supporting them to help readers see the broader context and commentary around stories they report.
For example, here's a list of bloggers who are talking about this particular news story. I applaud them. This is a major sign that mass media and social media are indeed converging.
About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
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