Pitfalls of PPA Advertising
I love it when I get a comment that is better than the original post. Last week, I chimed in with some thoughts on Google's experiment with pay-per-action (PPA) advertising, and I got a hugely detailed comment this weekend on that post, so go re-read that entry to see it.

Date: 2007-04-03

Pitfalls of PPA Advertising
I love it when I get a comment that is better than the original post. Last week, I chimed in with some thoughts on Google's experiment with pay-per-action (PPA) advertising, and I got a hugely detailed comment this weekend on that post, so go re-read that entry to see it.

Date: 2007-03-27

Why Branding Matters in B2B Marketing
Strewn around my house are pens, coffee cups, calculators, USB memory sticks, and assorted swag from various companies I've met over the years. What is the purpose of all this stuff? Does having a leather portfolio with a vendor's logo on it make me more likely to buy their products?

Date: 2007-03-20

Create your own WebOffice in just 60 seconds
Try WebOffice now and in less than a minute, you'll see for yourself how over 325,000 people worldwide use WebEx WebOffice every day to run their business on the web.

Date: 2007-03-19

Are You Fishing Where The Fish Are
Simple, cost-effective and targeted, LookSmart delivers consumer audiences that are qualified and motivated to buy.

Date: 2007-03-14

Proven Ways To Waste Money With PPC Advertising
Pay Per Click (PPC) advertising is the biggest lead generation breakthrough to come about in a long time. For the small and midsize company in particular - and thanks to its ability to narrowly target prospects, tightly manage spending and precisely measure results...

Date: 2007-03-13

Branding In The Age of Wikipedia
Though the authority of Wikipedia is still debated – good luck in citing it as a source in collegiate work – the site enjoys a comfortable symbiosis with Google and it's need to index the world's information. Wikipedia, in turn, is bolstered by Google's reach and favorable...

Date: 2007-03-06