Recognizing The Value Of Thought Leadership For Marketing
As marketers look for ways to optimize lead generation, they are recognizing the value of using educational content and thought leadership to help attract more customers. I've written a number of times on using educational marketing and certain aspects of thought leadership to generate leads, and I thought this post by Dana VanDen Heuvel over at the MarketingProfs Daily Fix blog was useful reminder.

Date: 2009-02-24

3 Recession Proof Marketing Tools
With your busy schedule in mind, VerticalResponse offers an easy-to-use, web-based marketing tool that helps you grow your business through email marketing, online surveys and postcards. Let us help you check Marketing off your to-do list!

Date: 2009-02-19

Advertising Is Four Times More Effective On The iPhone
ReadWriteWeb reports that market research agency GfK released a report today that found iPhone users are more likely to recall and respond to ads than other mobile phone users. Surprising? Not really, but the report did find some very interesting statistics regarding mobile users.

Date: 2009-02-10