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Newsletter Archives

Forrester Report: How Dirty is Your Data?
For years, businesses have collected data from customers in exchange for some reciprocal value. But as personal privacy increasingly becomes a top concern, are we as marketers following the best practices to handle data as we create personalized experiences?
Date: 2016-12-20

Complete Our Brand Survey, Receive a Starbucks Gift Card
We are conducting a brief brand survey of marketing professionals like you, to better understand brand perceptions in the marketing work management marketplace. The survey contains a few short questions and will take you less than 5 minutes to complete. Your responses are completely anonymous and will only be analyzed in aggregate.
Date: 2016-12-09

4 Stages to Better Marketing Performance
Many marketers lack the time and resources to quantify their returns on marketing spend, leaving them focused solely on marketing execution.
Date: 2016-12-06

15 Ideas for Anchoring Your Marketing Approach Around Customer Behaviors and Preferences
Customers decide where to research, how to buy and when to purchase – and they have higher expectations than ever. Learn how you can better connect relevant data, personalize engagement and move to a more customer centric-approach that will help you meet – and exceed – these expectations.
Date: 2016-11-15

2016 Email Marketing Metrics Benchmark Study
To keep up with today's educated buyers, modern marketers must learn how to engage in new ways at every stage of the buying cycle. With so many opportunities to connect, it's easy for your messages to get lost in the 'noise' of the hundreds of other communications that bombard prospects.
Date: 2016-11-01

B2B Marketing Survival Tips | 5 Essential Topics, Conquered
To keep up with today's educated buyers, modern marketers must learn how to engage in new ways at every stage of the buying cycle. With so many opportunities to connect, it's easy for your messages to get lost in the 'noise' of the hundreds of other communications that bombard prospects.
Date: 2016-10-25

2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers – but competitor data can be scarce
Date: 2016-10-24

A blueprint for growth marketing
The best growth teams are constantly discovering, testing, and iterating on new marketing tactics and new product features.
Date: 2016-04-28

Hootsuite Gets Big Update For Video Marketing
Hootsuite made a major announcement with new integration for YouTube and video for Facebook, Twitter, and Instagram. Video marketing is bigger than ever, and one of the most popular social media management platforms now supports video on the major social networks.
Date: 2016-04-21

Are you ready for the communications degree that will take you places?
How we communicate is changing. Stay ahead of the curve with a degree from Philadelphia University. Our fully online, flexible B.S. in Professional Communications and Emerging Media features an innovative curriculum that gives you the skills to navigate new and traditional media for communications roles of all types. Build your portfolio and learn to craft effective communication at PhilaU, where a world-class education is at your fingertips.
Date: 2016-04-15

Scarcity and what it means to online marketing
As marketing people, we are often reminded of the principles of supply and demand. With the advent of digital marketing we’ve become pretty good at applying market timing (right time, place, and offer) to our methodology. Current digital has enabled us to adopt an “everything/anything at our fingertips” mindset.
Date: 2016-03-30

How to Avoid Making Knee-Jerk Digital Marketing Decisions
There always seems to be some kind of mild panic every time Google rolls out a new algorithm update. Either web marketers are praying that they don’t lose their rankings or praying that they move up in the search results. However, sites that have been properly optimized should see little movement in search results due to any sort of algorithm update...
Date: 2016-03-01

Grow bigger ears!
Today, I want to share a highly effective marketing idea with you. It recently helped a client of mine achieve remarkable results. And it can do the same for you. I explain how it works in a moment.
Date: 2016-02-09

[Download Now] The Complete Guide to B2B Marketing
According to a 2015 study by Salesforce, B2B marketers are constantly faced with three main challenges: bringing in new business, improving lead quality, and generating leads. Pardot has created the perfect resource for you to meet these challenges head on. Take a look at our new e-book, The Complete Guide to B2B Marketing. With more than 80 pages of best practices advice and helpful checklists, this e-book is packed with information to help you:
Date: 2016-01-12

Does your marketing material get you the WOW factor?
Using a Video Brochure is a game-winning marketing tool. Your message will come to life with many options including: multiple videos, multiple pages of brochure, volume controls, rechargeable books for continued use and replaceable content, updating is easy.
Date: 2016-01-07

What Your Web Marketer Doesn't Know (About You) Can Kill You
A good SEO needs to know a heck of a lot more than just web marketing if they want to be able to be able to market your business effectively. While you’ll be hard pressed to find an SEO who is an expert in your particular field, there are some things they need to know about you before they even begin marketing your site.
Date: 2016-01-05

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