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[Whitepaper] Marketer's Guide to Lead Nurturing
Download the Marketer's Guide to Lead Nurturing from OutMarket. Our guide will help you set up your own nurturing program that will move leads through the funnel.
Date: 2014-12-04


How to Be an Average Marketer and Nothing But That
Recently I was speaking at an event, and somebody asked me afterwards, "Well, tell me, Jay, what companies like ours are using these same marketing tactics? Show me evidence that other companies like ours are doing this."
Date: 2014-12-02


[Whitepaper] Generate New Customers with Live Video
In today's marketplace, it can be difficult to engage your target audience long enough to get your message across. By leveraging the power of multichannel marketing, businesses are able to expand their reach, create brand awareness and target consumers in a variety of ways. Give your customers a seat at the table by integrating live content into your marketing strategy.
Date: 2014-11-17


[Guide] 15 Ideas to Grow with Digital Marketing
Download the guide from MarketingProfs and OutMarket, 15 Ideas to Grow with Digital Marketing, packed with effective, actionable online marketing tactics.
Date: 2014-11-06


Digital Content Strategies to Interact with Your Audience
Integrated Marketing often means a combination of marketing tactics as part of a specific campaign tied together with a common goal and audience. As consumers become more diverse and sophisticated in how they discover, consume and interact with digital content, it only follows that marketers correspond their efforts to provide a common (yet relevant to the channel) experience for customers.
Date: 2014-11-04


Take your marketing skills to the next level>
Discover the latest Sales & Marketing tips & tricks with Skillfeed, Shutterstock's new online learning platform. For a limited time Skillfeed is offering access to all courses and tutorials for FREE! Marketers, entrepreneurs and other professionals can pick up career-building skills in Online Marketing, Lead Gen, Advertising, and more, from anywhere, at anytime.
Date: 2014-10-23


In marketing, authenticity is the new black
Marketers have a longstanding reputation as maybe not the most straightforward folks you've ever met. Like salespeople, marketers have been known to shade the truth just a touch. They know how to give any story just the right "spin." You might be forgiven for taking what marketers say with a grain of salt. And the younger you are, the more likely it is that you pay almost no attention to marketing at all. At least not what you perceive as marketing.
Date: 2014-10-14


Free Toolkit: Creating Killer Marketing Content
Content marketing is on the rise, and companies that invest in content creation generate 67% more leads than their competitors.
Date: 2014-10-14


Complete Our Brand Survey, Receive a Starbucks Gift Card
We are conducting a brief brand survey of marketing professionals like you, to better understand brand perceptions in the marketing resource management marketplace. The survey contains 15 short questions and will take you less than 5 minutes to complete. Your responses are completely anonymous and will only be analyzed in aggregate.

To show our appreciation for your time, we'll email you a $10 Starbucks gift card or make a $25 charitable donation on your behalf, to the American Red Cross.
Date: 2014-10-10


Enhance your marketing or management career
Ready to take the next step in your career? Our marketing and management certificates are here to help you develop the skills and knowledge employers are looking for.
Date: 2014-10-09


Why We Shouldn't Confuse Real Time Marketing with Data Driven Marketing
When I was a teen, back in the 80's – yes, I'm old – there was this bakery just off my local high street.
Date: 2014-09-16


Marketing and management certificates
Ready to take the next step in your career? Our marketing and management certificates are here to help you develop the skills and knowledge employers are looking for.
Date: 2014-09-11


Digital Marketing Assessment: The Ultimate Guide to Evaluating Your Programs
In the rush to create the next big campaign, many marketers never get around to evaluating how their programs are working. Learn how to conduct a self-assessment that enables you to attack upcoming initiatives with renewed vigor and make substantial progress compared to what you’d achieve otherwise.
Date: 2014-09-04


Reuse Old Video Content With This Savvy Vine Marketing Feature
The latest feature added to Twitter's Vine service should give marketers a new opportunity to repurpose existing video content in a fresh way.
Date: 2014-08-26


Marketers Don't Really Believe in Social Media...Yet!
I was watching the excellent ESPN documentary Fab Five recently and it reminded me about true disruption. Five freshman players at Michigan, led by Coach Steve Fischer, truly changed the nature of college basketball in ways that can still be seen today. The team broke new ground in playing five freshmen players, bringing a new style of play and even altering the interaction of sports and fashion. Disruption of the college basketball game caused all teams to fundamentally approach the game in a different way. Talented freshmen for instance, have a disruptive impact on the overall success of teams that can bee seen in Kentucky's perennial success and that six of the top 10 players in the 2014 draft were freshmen (more if you count International players).
Date: 2014-08-06


Silverpop Demo: See how to deliver highly personalized experiences through every channel
Silverpop is the first digital marketing platform built with personal relationships in mind, allowing you to carry conversations across multiple devices and automate personal touches, giving you, your customers and prospects the ability to feel more connected every time you communicate.
Date: 2014-08-05


The importance of branding to content marketing
Few marketers doubt the importance of a strong brand for a firm's success. But a lot of marketers think about their brands in fewer dimensions than they ought to. Everyone realizes that logo and color schemes are important. But what we need to be talking about as marketers involves so much more than this.
Date: 2014-07-15


Interesting Digital Marketing Stats
I don't know about you, but I find digital marketing stats fascinating. They give a bird's eye view on what's happening in the digital arena, which can often prove enlightening offering inspiration to try new strategies in your own marketing.
Date: 2014-06-24


Save $200 on career-enhancing certificates
Ready to take the next step in your career? Emphasizing the skills employers are looking for and current trends, our new marketing and management certificates can help you stay on top.
Date: 2014-06-12


2014 Email Marketing Metrics Benchmark Study
Determining where your email program outperforms your peers and where you need to improve can be challenging without access to industry data. This exclusive report contains email open, click-through and list churn statistics across nearly 3,000 brands to help you assess your performance on the benchmarks most important to you.
Date: 2014-06-10


2014 Email Marketing Metrics Benchmark Study
Determining where your email program outperforms your peers and where you need to improve can be challenging without access to industry data. This exclusive report contains email open, click-through and list churn statistics across nearly 3,000 brands to help you assess your performance on the benchmarks most important to you.
Date: 2014-06-05


Why Great Marketing Isn't Always Done "At Scale"
Contrary to popular belief, marketing doesn't necessarily need to be a "scalable" operation. In fact, outreach marketing focuses on the "one to one to many" approach where brands reach out to a handful of passionate fans, influencers, etc. who spread word of mouth recommendations for them.
Date: 2014-06-03


If Google+ Is The Walking Dead, Should Your Brand Run?
A flurry of online media has covered the recent news that Google+ head Vic Gundotra is leaving Google and that about 1,000 of the team that worked on Google+ will now be assigned to different teams. Techcrunch ran the sensationalistic title "Google+ is Walking Dead" which has received more than a little pushback from Google reps.
Date: 2014-05-13


5 Tips for "White Space" Emails That Educate, Entertain and Engage
Many companies struggle to stand out in the inbox, sending messages that say little more than "buy-buy-buy." Learn how you can cut through the clutter by using "white space" emails to break up your stream of promotional messages, deepen your bond with customers and ultimately drive more revenue. Ideas include:
Date: 2014-04-22


Remember LinkedIn for social media marketing
Promoting yourself, your brand, your products, your services, and your clients via social media is what we're about here at Biznology. Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003.
Date: 2014-04-22


[Webinar] Preparing for Canada's new anti-spam legislation
Did you know that the Canadian Anti-Spam Law (CASL) will become effective July 1st, 2014? Are you ready?
Date: 2014-04-10


List Growth Guide: 31 Ways to Build Your Database
Without new customers, you're forced to rely on increasing revenue solely from existing ones, making it difficult to grow at the levels required to satisfy outside investors and internal stakeholders. Download our ebook and get 31 list growth strategies and tactics for building your database in today's multichannel world.
Date: 2014-04-03


The Future of Marketing Is Organizing Behavior
I made the following statement in some social channels recently - "The future of marketing is less about demand creation and more about organizing behavior."
Date: 2014-04-01


How "experiential marketing" builds on key trends
“Experiential Marketing” is all about engaging customers to try a product or service. It has emerged as an ideal vehicle for creating new trials and sustaining customer loyalty in both B2C and B2B circles. Our society has become quite cynical about all advertising, so it is looking for alternative, more credible ways to learn about products and services. Concurrent with this shift in buying behavior is the serious decline in “brand trust”, arguably the most important emotion for developing a sense of confidence for all purchase decisions.
Date: 2014-03-11


List Growth Guide: 31 Ways to Build Your Database
Without new customers, you're forced to rely on increasing revenue solely from existing ones, making it difficult to grow at the levels required to satisfy outside investors and internal stakeholders.
Date: 2014-03-06


How Businesses Profit From SMS Marketing: Free Guide
SMS messages reach the widest possible audience - and 90% of texts are opened and read.
Date: 2014-02-06


Dear Marketers – It's Not Empathy We Need, It's Realism
Among these terms is content marketing, influence marketing, relationship marketing, and perhaps the best of all, empathy marketing. This last one has seen some traction lately as marketers and consultants talk about understanding your customer’s needs better through empathizing with them.
Date: 2014-01-29


Adopt The Habits Of Successful Social Media Influencers
To be effective as a modern digital marketer, it’s important to develop certain habits. These are tendencies or even routines that often result in desired and positive outcomes – over and over again.
Date: 2014-01-07


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