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Search Marketing In The New Google, AOL Era

Pamela Parker of ClickZ interviewed a number of search marketers to gage they're thoughts on how the new Google, AOL deal will impact the landscape. So what was lost by Microsoft not winning the deal?

Community Marketing Gets The Buzz

When it comes to technology and the Internet, buzzwords fly faster than a swarm of bees around a field of flowers; but when it comes to community, publishers need to listen to what it can offer them.

Asking Jeeves About Advertising

While the search side of has shown some growth, the potential of the advertising network developing with the various IAC properties presents an even greater prospect for success.

SEM As Mass Tourism

"Gibberish doesn't sell" didn't exactly convey the theme I wanted, so my Big Idea for ad:tech has been tweaked slightly to "search is like mass tourism." ... Not to reveal the whole 62-second bit here, but the idea has a long history: advertisers tend to drift towards overthinking or "skewing their creative towards the highbrow."

The Lifecycle Of A Media Relations Pitch

This morning I'll be leading a panel discussion on the lifecycle of a media relations pitch at the Cincinnati Chapter of the PRSA. All too often, public relations practitioners focus solely on the middle of the pitch. This of course involves learning as much as possible...

The Fast Track to Sales Leads

USADATA is the leading provider of Sales Leads and On-Demand 1-to-1 Marketing Automation solutions for customer acquisition and relationship management for a wide range of companies. Our Marketing Automation platform, is used by thousands of businesses across the United States to automate direct marketing and lead generation processes to millions of prospects each month.

Signs Search Marketing is Growing

Marketing research firm, MarketingSherpa release the results of the online advertising study last week. There's plenty of good news for search engine advertisers and marketers because the survey shows substantial growth in the industry.

Firefox, Buzz Marketing, And Truth

Firefox, the Mozilla-sponsored alternative to Microsoft's Internet Explorer web browser-is the beneficiary of some of the strongest buzz marketing ever seen. Fans of the product even ponied up enough contributions to take out...

Dog Days Were August For Yahoo, AOL

Terry Semel's portal was tops in unique visitors in August, but AOL kept its visitors nearly twice as long.

Huggies Yahoo Ad Splash Sinks Without A Blog

Anyone on Yahoo! this weekend probably saw the Huggies Baby Network banner. It was hard to miss based on its frequency and the close up of a woman's very pregnant tummy.

Use Your Yellow Page Savings To Finance Your Internet Local Search Visibility

A Yellow Page Ad Says You're "Open for Business"
Most small businesses that have a storefront or provide a service are committed to a Yellow Page directory ad. It was a safe bet, since buyers went to the directory when they were ready to buy.

Google Printing Money With Print Ads

Advertisers have been chasing their audiences from traditional media to the online world; Google has passed them going in the other direction.

Are Blog Trackbacks Conversations?

Steve Rubel's post in which he explains his reason for rejecting a trackback from Jeremy Pepper has produced a blizzard of comments-26, along with three trackbacks, at last count.

Make Your Marketing Solve A Problem

You may be engaged in marketing activities that are working against you. Or, at the very least, are making sales more difficult. It's a common problem - marketing that focuses on what your company can DO and what your company KNOWS and how much experience you HAVE.

WebmasterWorld To Host Vegas Conference

Bright lights, gambling, dancing girls, and Search nerds galore will be found in Las Vegas this November as Webmaster World's Search Engine & Internet Marketing PubCon conference pounds the Vegas strip.

Search Engine Marketing Guides

When undertaking a search engine marketing campaign, it is wise to equip yourself with as much knowledge as possible. Understanding what your options are and how each option operates is extremely important to any successful venture.

MSN Hunting For AdCenter Marketers

It looks like one doesn't have to be a google-eyed scientist to work for MSN, where marketing jobs abound. Marketing managers, MSN Search wants you. And so does MSN...

Net-News Ad Dollars On The Rise

As we build our hyper-fast, digitized world, advertisers are beginning to take notice. In 2004, the online newspaper sector reached a milestone by collecting $1 billion in revenues, mostly from advertising.

Amazon Services To Offer Search Engine Marketing

In a move that is being called an effort to maximize their marketing investment, Amazon Services will begin offering search engine marketing services, courtesy of Efficient Frontier.

Miva Settles Overture Case With Yahoo

The performance marketing network company will pay Yahoo, which holds Overture as a subsidiary, $8 million to settle a patent infringement suit.

Joining Yahoo In Search Marketing Alliance

Anyone who's been following the SES knows that search marketing is a tough business because marketing can be tough enough on its own, but when you add competitors from all over the world it gets tougher. Yahoo's taking a shot at a Search Marketing Alliance Program to help people navigate their way through the world of SEM.

Do Marketers Really Need RSS?

It's great to get customers, but it's even better to get business customers. Mike McDonald of WebProNews took in a morning SES 2005 session on Business To Business Tactics.

Searching The Blogosphere

Nobody really saw the blog coming back in 2003, when Blogline's Mark Fletcher had a couple of hundred blog bookmarks and was frantically looking for a better way to deal with information overload. And certainly, nobody realized the blogosphere would be a firebomb, doubling in size every 5 months for 2 ½ years.

Do Marketers Really Need RSS?

The recent Forrester Research study, which claims that only 2% of online households in North America use RSS, took the internet marketing world by storm. Does this data really mean that marketers can still afford to ignore this channel?

Managing Your Search Engine Marketing Campaign

I attended the Search Term Research & Targeting session, which featured a Q&A with John Slade, Yahoo! Search Marketing's director of Product Management. The session focused on ways to use search term research to help your search engine marketing efforts succeed through free or paid listings.

What Is Mobile Marketing?

Mobile Marketing is the use of the mobile medium as a communications and entertainment channel between a brand and an end-user.

Web Technology In Marketing: Friend Or Foe?

Every independent professional should have a web site, an ezine, and an email marketing strategy, right? If you're not taking maximum advantage of web technology to market your professional services, you are behind the times, and missing out on huge opportunities. At least that's what most marketing experts would have you believe. But how valid is this advice? And is it for everyone?

How To Connect Features And Values

How do you make the intangible real? How do you take an idea or concept, something that can't be seen or touched, and convey its essence to others, quickly and easily?

Magnetic Marketing: Getting Clients To Come To You!

Are you tired of confusing marketing advice and promotional strategies that never live up to your expectations? Whether you are just starting out or a grizzled veteran, the balancing act of doing your work and finding the time to marketing your services can be a daunting chore!

Microsoft And Google Show It's Time For RSS Marketing

Many internet marketers are still wondering whether to start marketing with RSS or not. It seems that not even all the case studies, hard metrics and benefits available can't convince them, or everyone would be jumping on the RSS wagon by now.

RSS Works: Hard Metrics To Prove It

Marketers are constantly asking if RSS marketing works and if this can be proved. It's time to take a look at some real-life RSS metrics from real-life marketers. These will show you what kind of results you can expect to see from RSS.

Neuromarketing: Smart Marketing Or Jedi Mind Control Trick?

In the international bestseller "Blink," Malcolm Gladwell explains why our decisions to choose brands, select a mate, sue our doctor or make choices that decide Presidential elections, aren't as simple as they seem. Why we often let unconscious biases affect our opinions about people who are taller or have a different skin colour.

Boost Site Traffic Today With Targeted PPC

Reach qualified leads. Generate increased sales. Optimize your ROI with ePilot. Searching for targeted web traffic? With more than 3 billion monthly searches on our network, targeted customers are looking for your products and services right now. Our affordable bid prices and outstanding advertiser support tools are among the best in the industry.

Marketing Is Hearing What Your Customers Say

Good marketing means careful listening. Great listeners, who hear what their customers say, make more sales. All too often we hear sales and marketing professionals talking about giving the perfect sales presentation.

Display Ads Increase Relevant Searches

A recent Yahoo study has discovered companies using the display ad method of online advertising can garner search engine presence improvements because of increased recognition caused by using these ads. Display ads are, according to Google's definition, "Advertisements which appear in the main part of a publication

Mktg Webcast Series, Free Metrics Guide

Drive the conversion rates you desire! Learn from examples for large and small brands alike to help you create a battle plan for this quarter’s marketing efforts.

Boost Site Traffic Today With Targeted PPC

Reach qualified leads. Generate increased sales. Optimize your ROI with ePilot. Searching for targeted web traffic? With more than 3 billion monthly searches on our network, targeted customers are looking for your products and services right now. Our affordable bid prices and outstanding advertiser support tools are among the best in the industry.

Open Source Marketing Goes ‘Outside In’

Traditional marketing has been built around the idea of creating a central set of messages and sending them out into the marketplace. This can be thought of as an ‘Inside Out' approach, where the communications infrastructure required to manage brands

Free Metrics Guide: 7 Pitfalls to Avoid When Presenting Online

If you are simply delivering an “online slideshow” by sharing your desktop, or worse yet…drowning your audience in boring, cluttered, text-heavy slides, then you are missing out on a significant opportunity to interact, collaborate and connect with your audience.

Word Of Mouth Marketing Relies On Reputation Not Branding

Todd over at the A Penny For Blog, shares some great insights on word of mouth marketing (WOM). Check it out. The premise of my post is that B2B marketing and B2C marketing are different. We B2B marketers must to stop copying our B2C peers - we're not Coca-Cola, Disney or McDonald's - so let's stop acting like it!

Advertising Search Marketing Services

The wonderful image you see here is courtesy of Tim Bray and apart from being pretty funny, i wanted to post it in order to talk about how Search marketing services are advertised. All i hear these days is "sorry, can't take on any more clients" and "anyone want a client?"

Comprehensive Marketing Details Not Found In Beginner Books

If this is the first marketing article you are reading, go find some other more basic articles that I have written and then come back. This data is for the intermediate to advanced marketers.

Good Versus Bad Guerilla Marketing

I'm really into guerilla marketing. I think gorillas are cute, and Che Guvera always struck me as a fashionable type of guy..

What Is Open Source Marketing?

The love affair between big brands and mass media is over. But where do marketeers go next? Open Source Marketing has the answers.

Cleaning Up Your Marketing

Has your once well-organized marketing plan come to resemble the jumble of stuff in your closet (not to mention the garage and the attic)? If you are like most people, each time you come across a new marketing idea you try to adopt it and add it to your existing approach.

Modern Marketing With Postcards

Postcards may be one of the best kept secrets of modern marketing. They produce even better results now than in the past. That's probably because postcards deliver information the way people want to get it today and with little or no effort.



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