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[2009-03-31] Social Media Is Changing The Way Companies Communicate
Are companies engaging in social media? Are they monitoring their brand? What's a social media press release? These were a few of the topics covered in Marketingsherpa's recent "Engaging Bloggers, Journalists and Customers" webinar featuring Todd Defren from SHIFT Communications and Marketingsherpa's Sergio Balegno discussing new ways journalists are using social media.

[2009-03-17] Newsletters For Serious Business Marketing Growth
Okay, I know we're pretty much all about up to our eyeballs in email these days. Even with really good filters set up I still get an easy 100 a day that make into my main Inbox (Ack!).

[2009-03-09] Connecting Internet Marketing Theory with Marketing Application
I marvel at the great bridges that I have been on in my life like the George Washington that connects NJ and NY, the Verrazano Narrows that connects Staten Island, NY and Brooklyn, NY and the Golden Gate Bridge in San Francisco.

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