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[2009-02-24] Recognizing The Value Of Thought Leadership For Marketing
As marketers look for ways to optimize lead generation, they are recognizing the value of using educational content and thought leadership to help attract more customers.

[2009-02-10] Advertising Is Four Times More Effective On The iPhone
ReadWriteWeb reports that market research agency GfK released a report today that found iPhone users are more likely to recall and respond to ads than other mobile phone users. Surprising? Not really, but the report did find some very interesting statistics regarding mobile users.

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