Archives

[2008-12-29] Looking Back At 2008's Top Search Marketing Tips
Wow! 2008 is almost over and what a years it been. What better way to end such an important year in search marketing, than by having a quick look back at our top stories and tips for 2008 - as voted by you, the ineedhits' community.

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[2008-12-16] Display Ads Build Brand Awareness
Whenever I'm asked "what type of click-thru-rate do ads on Marketing Pilgrim receive?" my reply often suggests that the inquirer take a look at Google AdWords, if they're only interested in CTRs. Why? Because, I know that display ads are the perfect platform for increasing brand awareness and trust, but are pretty lousy when it comes to CTR. (Yes, there are some exceptions to this rule)

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[2008-12-09] Marketers Can no Longer Focus on a Niche Skill Set
It's time to break out the Patchouli and embrace flower power, because the future of internet marketing is with hippies! Think I am crazy? Here's a bit of back story to explain:

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[2008-12-02] Differences in PR and Marketing
Vocus, the company that owns PRWeb sponsored a study by the Society for New Communications Research. They talked to over 420 marketing and PR professionals about the different ways they view press releases.

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