Archives

[2007-02-20] Place Your Brand Above Others
When submitting to directories, buying paid search ads, buying display ads, or ranking in organic search a small company with a smart marketer can seem like it is much more powerful and much more authoritative than it is.

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[2007-02-13] Marketing Lessons from Skype
The story of Niklas Zennstrom and Janus Friis, the men behind Kazaa, Skype and now Joost, is a remarkable one that writes large so many lessons about the modern web and its impact on business.

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