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[2006-09-28] Brandbuilding with Taglines
When it comes to building your brand, you want to take advantage of every possible shortcut to help your target market know you…and remember you.

[2006-09-22] Interview with Google Analytics' Senior Manager
On Thursday, September 21st I had the pleasure of interviewing Google Analytics' Senior Manager Brett Crosby. So here's how the conversation went:

[2006-09-20] Yahoo Disappoints With Weak Ad Sales
Advertising buyers in the financial and automotive sectors have been tightening their purse strings, in what is either a cyclical slowdown in ad spending that will perk up later in the year, or the frightening prospect that contextual search has beaten display advertising as the preferred method of grabbing eyeballs online.

[2006-09-07] Borrell: Local Ads $7.7B In 2007
Spending for local online advertising should continue to power upward in 2007, as research from Borrell Associates forecasted a 31.6 percent increase in spending for online ads.

[2006-09-05] The Evolving Four P’s Of Marketing
I'm sure you remember sitting in your marketing class in college when your instructor blurted something about the Four P's of Marketing. If you weren't paying attention or perhaps missed class that day, here is a quick review.

[2006-09-05] Warner Bros Presents Digital Ads
The long-time Hollywood power will expend some energy to focus on short-form marketing content destined for the Internet and mobile phones.

[2006-09-01] Starbucks Freezes Internet Coupons
A small campaign aimed at bringing iced coffee drinkers to Starbucks in the afternoons and evenings backfired when their coupons quickly multiplied online.


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