Archives

[2006-08-21] Speedo Shows What Podcasting Can Do For Marketing
For a good example of how an organization listens to informal feedback to help them quickly understand the potential benefits of a new-media tool like podcasting, take a look at what swimwear brand Speedo is now doing.

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[2006-08-15] IAC Stakes A Bet On CollegeHumor.com
Barry Diller's IAC/InterActiveCorp picked up the majority stake in ConnectedVentures, the parent company of naughty humor site CollegeHumor.com.

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[2006-08-11] SES: Marketing with Social Media
This is actually the first session that I covered at the San Jose Search Engine Strategies conference, but I did not get a chance to clean up my notes and post until now. It was a good session about a topic that is very close to the consulting practice of our PR and marketing agency.

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[2006-08-03] Channel Your Way To AdSense Profits
Placing AdSense blocks on your site is just the first step to using them effectively; get the best information about their performance by using channels.

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