Archives

[2006-07-28] Upcoming Lends A Networking Hand
Instead of being a glad-handing poozer, using online resources like Yahoo's Upcoming.org events community can be a much more effective way to network with the people you need to know.

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[2006-07-26] Branding: Focus or Flexibility?
My last post, Positioning for Extinction, stirred up quite a debate. Laura Reis, a big proponent of highly focused brands, suggested that Weber stick to charcoal grills and launch a new brand for gas grills.

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[2006-07-18] Wal-Mart Aims For MySpace Crowd
The Hub will be the retailing giant's online attempt to win over the online teen crowd and bolster its flagging fortunes in the hotly competitive apparel market.

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[2006-07-10] Fear and Loathing on Madison Avenue
Madison Avenue is running scared. Its recent "upfront" - a glitzy annual ritual in which broadcasters give sneak peaks of their upcoming seasons to advertisers and book billions of dollars in advance bookings for these shows - was a dud whose $8.95 billion take represented the third successive year of decline.

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[2006-07-06] Google Pumps Up Your Conversions
The Google Analytics website highlights a few ways to ensure you have optimized, assessed, and targeted what you can for your sites. School's in session, and Google wants you to step up your game.

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