Archives

[2006-05-31] Google Builds AdSense API
An application programming interface for AdSense will permit site publishers to offer users the opportunity to perform a variety of AdSense functions without leaving the publisher's website.

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[2006-05-15] Video Marketing Savvy
Video can give your marketing efforts a boost in a variety of ways. Here are two small, smart examples, at either end of the budget spectrum.

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[2006-05-11] When The Customers ARE The Strategy
I attended the Business Marketing Association conference in San Jose, and had the chance to hear a great presentation by Justin Crotty, who is the VP of Channel Marketing for Ingram Micro, a $28 billion technology distributor (#72 on the Fortune 500 last year, for what it's worth).

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[2006-05-08] Interview with CEO of PRWeb David McInnis
Undoubtedly one of the companies that has had a major impact on the convergence of public relations and search engine optimization is PRWeb.

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[2006-05-04] RSS Marketing Survey
If you are interested in RSS industry benchmark metrics, RSS marketing best practices and want to compare your RSS marketing results with those of your peers, then you will be interested in the 2006 RSS Marketing Survey being conducted by MarketingStudies.net.

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[2006-05-04] PR's Killer App
This past weekend, I did something that most normal people do. I met up with some people for a little soiree, then went out to some bars.

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[2006-05-03] RSS Lesson for the Day
This week I learned a very important lesson with RSS. Particularly with FeedBurner.

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[2006-05-03] Marketers Experimenting with Emerging Channels
According to a new report from Forrester Research most marketers are relying less on new forms of interactive media than they are the tried and true.

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[2006-05-02] TV Acknowledges The Power Of The Internet
At the PRSA Western District conference in LA on Friday there was talk in the buzz marketing session about how audiences are moving to the Internet. Even the studios acknowledged that they will be offering episodes of popular shows online.

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