Archives
[2006-03-31] RSS & Blog Marketing of Interest to MarketersRubel points to a an eMarketer report on where marketers plan to spend their "experimental" marketing budgets.
[2006-03-31] Marketing with Blogs - eComXpo Blogging PaneleComXpo is coming up next week April 4-6 and offers a great lineup of online marketing presentations with keynotes by Bryan Eisenberg, Author of "Call to Action", Anne Holland Founder of MarketingSherpa and Geoff Ramsey CEO of eMarketer .
[2006-03-31] Flackette Trumps StrumpetteStrumpette is back, sad to say. I even read the latest post comparing PR people to aging German prostitutes.
[2006-03-30] Strumpette Sends Unsolicited Email, Then RedirectsI have stayed away from the Strumpette fray. It struck me as a lose-lose proposition.
[2006-03-28] FEC Boosts Online Political BloggersCampaign finance law will cover online political advertising, but other communication like blogs and email remains uncovered by the law.
[2006-03-28] Facebook Seeking Faces Of PresidentsPreferably Benjamins, and lots of them, as the college and high school networking site could rake in $2 billion from a sale; Viacom has been suggested as one suitor, but we can suggest another deep-pocketed company too.
[2006-03-28] Citizen Marketers Party on YouTubeJackie Huba
is warning brand marketers to scan YouTube for consumer generated 'commercials' about their products.
[2006-03-28] PR: Most Bang for the Marketing BuckBack in late December, I wrote
a post for my blog about the disagreement between
Katie Paine and
John Wagner over the value of measuring communication.
[2006-03-27] Naked PRThere's a new PR blog in town -
Strumpette, described as a naked journal of the PR business.
[2006-03-25] Burn Hot, Burn Fast - Skype's PR Demise? I like
Skype. I like the woman that initially launched the service via PR, and she did an amazing job.
[2006-03-23] ESPN, Orbitz Team On Sports TravelThe worldwide sports leader and the online travel site have a website in development that will literally make it easier to follow a favorite team around during the season.
[2006-03-23] Bush: Use Blogs Spread the Good WordAccording to Wizbang President Bush during an audience Q&A encouraged supporters of the war to use blogs and word of mouth to spread good news about Iraq...
[2006-03-23] CPC Rates Climbed in 2005 New MarketingSherpa report shows average cost-per-clicks rose in 2005.
[2006-03-22] More MSN Management MayhemAfter rumors of David Cole's dismissal from Redmond proved correct, another Microsoftie contended for and lost the competition for Cole's position as head of MSN Global.
[2006-03-21] Podcasting - Is Anybody Really Listening?Is it me, or is everyone
podcasting these days?
[2006-03-21] Negative Word of Mouth More Powerful...Are you still nonchalent when it comes to tracking negative consumer-generated media?
[2006-03-20] Nike And Google Kickoff JogaA soccer-focused community website based on Google's invite-only Orkut service recently launched in advance of this year's Wolrd Cup.
[2006-03-16] PodTech Podcast Content Now Includes CashTwo venture capital firms invested $5.5 million in PodTech.net, a small firm known on the West Coast for its technology-based podcasts; the move could outline a business model for other podcasters.
[2006-03-16] Gaming Sites, Great; PR Sites, NoPublic relations, an industry of professional communicators, not only scored at the bottom of all categories in the "Internet Standards Assessment Report," but also apparently could not copywrite an effective flu shot campaign during an epidemic.
[2006-03-15] Xoogler Unearths Old Google Top TenDoug Edwards was the man behind the creation of a five-year old Google document called "10 things Google has found to be true" and referenced that in response to Danny Sullivan's recent Google love/hate lists.
[2006-03-15] Study: PR Agency Web Sites StinkAdrants has a
great round-up of the Web Marketing Association's (WMA)
Internet Standards Assessment Report.
[2006-03-14] Changes At Yahoo Publishing NetworkOptions for adding content from Yahoo as well as contextual advertising for site publishers in its network recently became available to Yahoo Publisher Network users; and they are expanding the beta service to more publishers.
[2006-03-14] Performancing Launches Metrics ServiceNick Wilson announced the debut in public beta of the Performancing Metrics service aimed at professional bloggers and their blogs.
[2006-03-14] Blogger Relations and Full TransparencyShel and I had quite a robust discussion about the
Wal-Mart and Edelman blogger relations campaign yesterday in
show #119 of
FIR: The Hobson & Holtz Report.
[2006-03-13] WebTrends Aims For Relationship MarketingThe WebTrends Marketing Lab continues the genesis of analytics in shifting the focus from broadly-aimed campaigns based on general website usage to a more discrete relationship based on the specifics of individual visits to a site.
[2006-03-10] "The New Kid in Town": MSN AdCenterIf you use Google Adwords or Yahoo Search Marketing (formerly known as Overture) for your pay per click advertising, you'll want to "listen up".
[2006-03-10] Maslow & Branding: Last 3We're almost to the end of the series on
Maslow and Branding. I'll wrap up the last three needs in Maslow's hierarchy here, and then we'll look at how they all interact in social networks.
[2006-03-10] More Blogging From The WSJThe Wall Street Journal's Law blog now has a sibling, with the Washington Wire blog debuting in March from the publisher.
[2006-03-10] Disclosure and transparency: It’s PR 101Our little PR corner of the blogosphere is
awash with opinion about the
Wal-Mart/Edelman blogger outreach campaign stemming from a
story in the New York Times on Tuesday.
[2006-03-09] AdWords Demographics One-Ups AdCenterGoogle recently made demographic targeting for AdWords campaigns available for its marketers, who can use the feature to narrow the types of sites that display its advertising.
[2006-03-09] Demographic Targeting with Google AdWordsOn the heels of MSN AdCenter's demographic profiling aspirations, Google AdWords now offers
demographic site selection with gender, age, and household income as the demographic categories available. The demographic information comes from ComScore. h/t
Andy
[2006-03-08] Andy Beal Guides Firms To Rep TrackingThe marketing guru recently posted a lengthy guide to tracking one's online reputation as discussed in the news and the blogosphere.
[2006-03-08] Mobile Marketing Revs UpOne sure sign of summer is the up tick in mobile marketing news. The latest is from the
Delaware News Journal.
[2006-03-07] Maslow & Branding: AestheticsOK, back to the series on Maslow and Branding. So far I've written about
Security & Connection,
Esteem and
Control; these four have the most relevance to the widest audience.
[2006-03-06] Seth Godin's speech on Marketing at GoogleSix time best selling author,
Seth Godin speaks to Google as part of their Authors@Google series.
[2006-03-06] The New Press Release?While some may want the "press release is dead" meme to end, the discussion could wind up producing some worthwhile ideas.
[2006-03-06] Marketing via WikipediaI'm sitting in an airline lounge at Dulles, having just finished a talk on new media to the annual gathering of US Army Public Affairs officers.
[2006-03-06] Marketing and Wikipedia Are AntonymsRohit Bhargava
sees a way for marketers to carefully become part of the Wikipedia community by creating short articles in an effort to facilitate further discussion.
[2006-03-02] Tom Foremski is WrongThe news release is dead…here we go again.
[2006-03-02] MSN Travel Embarks AgainThe newly relaunched travel portal from MSN will be available as a beta version as the portal tests out a similar look-and-feel to Windows Live and several new content providers.
[2006-03-01] SES NY: Communities, Wikipedia & TaggingSocial community websites, user-edited encyclopedias, and content classification by tagging…all of these can be utilized by the savvy search marketer to garner traffic for a website.
[2006-03-01] Click Fraud Zombies Did you happen to
read the guest post we had on click fraud and how easy it could be for unscrupulous companies to create fraudulent clicks?
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