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[2005-10-31] Designing Effective PPC Campaign Strategies and Tactics
As with any successful project, clear definitions of the overall strategy and the tactics necessary to achieve that strategy are essential.

[2005-10-30] Bloggers Form Lynch Mobs, Prove Forbes Right
When I was younger, I loved the cheesy "When Animals Attack!" television shows that were the standard fare on FOX.

[2005-10-28] Bloggers Up In Arms About Forbes Cover
What do I think? We are being played. What's a better way to remind the online world you exist? Attack.

[2005-10-27] PR Industry Still Slow to Adapt to the Blog World
I am clearing out my Gmail box and uncovered a few sure signs that the PR industry is slow to learn the ways of the blogosphere.

[2005-10-27] Time of the Essence for Online Advertisers
Online advertising is entering a fourth phase of innovation. Each of the previous waves of online marketing innovation has directly influenced or informed the development of successive waves.

[2005-10-27] The Fujifilm Blimp Captain Is Blogging
Adam Yates from the PR team at Fujifim writes in that his company has just lanunched a new corporate-sponsored blog ...

[2005-10-27] Customer Evangelists or Corporate Hacks?
The New York Times captured the whole new era of customer evangelism with blogs.

[2005-10-27] Forbes Calls Bloggers Lynch Mobs
Earlier tonight I was on a four-minute segment on CNBC that largely focused on Forbes' new cover story ...

[2005-10-27] The Missing Piece in the RSS Puzzle
Lately I have been thinking a lot about the future of RSS. There's certainly a lot right with it, but something very big is missing - RSS expression - and this spells opportunity.

[2005-10-26] Les Blogs 2.0 Will Change the Way You Think
If you're planning to join the more than 120 people already signed up to participate in Les Blogs 2.0 in Paris on 5-6 December, get clear in your mind right now that this will be no ordinary conference...

[2005-10-25] What If Marketers Published APIs?
In the technology and Internet industries, a lot of companies publish what's called an application protocol interface, or an API for short.

[2005-10-24] PR Owns the Blogosphere, For Better or Worse
Jeremy Wagstaff takes Nokia to task in this post for failing to identify and listen to important customer complaints as they bubble up online ...

[2005-10-23] Naked Conversations Is a Cracking Read
Earlier in the week, I received a copy of the galley proofs of Naked Conversations, the business blogging book by Shel Israel and Robert Scoble, due to hit the bookstore shelves next January.

[2005-10-18] The Lifecycle of a Media Relations Pitch
This morning I'll be leading a panel discussion on the lifecycle of a media relations pitch at the Cincinnati Chapter of the PRSA.

[2005-10-18] Blog Links, Mentions and Baseball
Doc Searls and Steve Gillmor are in a bit of a smackdown this week over what matters more - blog links or blog mentions.

[2005-10-17] Brand Innovation
John Winsor wrote over on BrandShift a couple weeks ago titled "Ignore the Consumer?".

[2005-10-17] Blogging on BlogOn, and at BlogOn
I am writing on BlogOn 2005 over at the AllBusiness PR Blog this week, and will be updating the posts here.

[2005-10-14] 2006: The Year of Vidcasting and Advercasting
If 2005 was the year consumer generated audio (e.g. podcasting) took off, yesterday's launch...

[2005-10-14] Miller Beer And Viral Marketing
Miller Beer launched a new game from their website promoting their Miller Lite label. The game site has been up since Monday and has had a fair amount of success. This works in conjunction with their new "Beer Runner" ad campaign.

[2005-10-12] Keeping Your Customers Through Loyalty Marketing
What exactly is the best-kept secret behind incredibly successful businesses? Is it keeping up with the trends? Having an excellent workforce that will make sure your company is working in tip top shape? Or having a loyal client base who will not only keep on going back to you whenever they need your products or services?

[2005-10-10] Blogs Shrink CBS News Cycle
CBS News blog, Public Eye, recently discussed the shrinking news cycle that network news programs face ...

[2005-10-09] How Long Is That Tail Again?
Jim Lanzone from Ask Jeeves gave some interesting data about feed subscribers at this week's Web 2.0 conference.

[2005-10-09] The Week That Was
Insane. That's probably the best word I can use to describe this week. The second annual Web 2.0 conference has reached its close and while hanging out at the conference ...

[2005-10-09] Biz Week Buzz Stirs Flock Frenzy
Flock, the Web 2.0 browser sensation that hasn't even shipped its flagship browser to the public yet, got still more golden PR from another big media outlet, this time from Business Week.

[2005-10-08] RSS Needs to Become Seamless
Yahoo! has published a white paper on RSS (PDF) that has several key findings ...

[2005-10-07] Marketers on RSS: The Best Of
What do savvy marketers have to say about RSS? What are their top tips?

[2005-10-06] 64% of Search Advertisers Failing to Follow SEO Recommendations
The most unique aspect of the Internet, the very thing that makes it different from every other communications medium is, in many cases, one of its least understood characteristics.

[2005-10-05] Why Companies Shouldn’t Rely on Traditional Marketing
Frequently, professionals view Internet Marketing as the dark, mysterious tunnel that goes on for miles.

[2005-10-05] Company Identity Goes Far Deeper Than A Logo
Graphic designers frequently play a prominent role in launching or repositioning a company. When they create a look (or new look) for a company's stationery, brochure, ads and web site, this often goes by the name of an "identity package."

[2005-10-05] Bloggers Drinking Too Much Kool-Aid?
Kool-Aid is a great drink. It has a great mascot - Oh Yeah! - with tons of great childhood memories ...

[2005-10-04] Final Presentations, The Finish Line
After days or weeks of preparation, after a strong presentation, don't drop the ball as you near the finish line. How you follow up after your sales presentation will help you get across the line.

[2005-10-04] Effortless Marketing: Create Your Marketing BLING
For many burgeoning entrepreneurs, the "M" word can be an unexpected stop gate to the realization of their potential for success.


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