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[2005-06-28] High Courts Says Grokster Needs New Market
The Supreme Court of the United States (SCOTUS) handed down a ruling some people seem to be missing at least in part. The court ruled in favor of MGM over Grokster Inc. and Streamcast Networks on basic concept and that concept is the way they packaged their P2P, file sharing product.

[2005-06-28] Microsoft and Google Show It's Time for RSS Marketing
Many internet marketers are still wondering whether to start marketing with RSS or not. It seems that not even all the case studies, hard metrics and benefits available can't convince them, or everyone would be jumping on the RSS wagon by now.

[2005-06-28] Using Alternative Media to Generate More Customers
Last week I received a very nice thank you gift from a friend of mine, Eric Ruth, who is arguably the number one marketing coach to the personal fitness trainer industry.

[2005-06-28] How To Develop Your Unique Selling Proposition Using Timing And Color
Every item you advertise, every word and illustration you use becomes a part of your company's image. Your ability to develop a USP (unique selling proposition) depends on your knowing what you want your image to be and then doing those things and only those things that reinforce that image.

[2005-06-27] DVD Wars Heat Up: Toshiba Brings Microsoft In For Backup
Toshiba adds a little Microsoft firepower to the high-density DVD war going on with Sony. The two companies announced today they would further their recent collaborations as they both work to develop the future of the HD-DVD format.

[2005-06-27] High Court Keelhauls Grokster On P2P Piracy
The Supreme Court of the United States (SCOTUS) handed down a unanimous ruling in favor of MGM in MGM V Grokster Inc. (Case #04-480). The movie and recording industries surely rejoice as the decision makes P2P sharing networks liable for file swapping of copyrighted materials.

[2005-06-24] Success for Dutch Business Blog Meeting
One of the great things about presenting on new media communication channels to a group of people of which over 90% are active bloggers is that it certainly keeps you focused on the precise relevance of the points you're making and which they're expecting to hear about.

[2005-06-24] Why Slicing and Dicing Your Customer List Can Give Your Customers The Most Targeted Message Ever!
Have you ever received a sales letter or marketing piece that didn't speak to you at all?

[2005-06-24] Marketing to Small-Medium Businesses Via IT Consultants & Resellers
I was quoted in a special report by MarketingSherpa's contributing Editor, Dianna Huff. Her article stresses that OEMs can do a lot more to help IT consultants and resellers with selling.

[2005-06-23] EBay Bets On ProStores Revenue
With some sellers seeking the greener pastures of their own web sites, eBay seeks to retain their presences.

[2005-06-21] Using Contextual Marketing To Increase Sales
Mention Search Engine Marketing (SEM) and two words come to mind - Volume and Exposure. Something every business needs to create a steady stream of income.

[2005-06-20] Coca-Cola: "Remove the Link to Us"
Maybe I shouldn't be surprised, but I am. Big companies should have learned by now. But Coca-Cola stepped in it -- big time -- when they asked the owner of a fan site to remove the link to them.

[2005-06-17] Promotion is Dead, Long Live The Product
The 4Ps is an idea that most marketeers have come across during their education. That makes it a good vehicle to discuss change as it is so widely understood. For those who don't know it refers to Price, Place Product and Promotion, the mixture of areas that traditional marketing has concerned itself with.

[2005-06-17] Google Introduces “Significant Enhancements” To AdWords
Search engine-based PPC advertising is probably the hottest technique of advertising in the marketing available, largely because it is the most employed method on the Internet. With an estimated 40% of online advertising revenue being spent on search engine ad, the numbers bear this out.

[2005-06-17] Authenticity and Trust
Jesper and Jon is is looking for input on the relation between authenticity and trust. They believe there's a strong relation between them...

[2005-06-17] B2B Marketing and PR Internship Opportunity
I need your help. I'm looking for an exceptional college student to work with me on special projects.

[2005-06-16] Word-of-Mouth Marketing Gets BtoB People Buzzing
I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM). Richard Karpinski wrote the piece which, from what I can tell, is one the the first articles on WOM for B2B marketers.

[2005-06-13] Marketing Marvels – George Lucas – Star Wars Episode III & The Star Wars Empire
Talk about a lesson in marketing, George Lucas and the Lucasfilm team are AMAZING marketers. Here are some notables from the Episode III campaign (& the Lucas marketing machine overall) for you to use in your own marketing efforts:

[2005-06-13] My Wacky Test Marketing Experiment Succeeded
In a previous article I recounted engaging in a wacky piece of test marketing - and now I'd like to provide you with a progress report.

[2005-06-10] Seven Ways to Waste Your Money on Yellow Pages Advertising
Each year there is a Yellow Pages arms race where competitors in each category are encouraged to out spend each other. There is only one winner in this arms race, and it is not you! Too many advertisers waste their money on Yellow Pages advertising without first considering their marketing strategy. Here are seven ways you can waste your money.

[2005-06-08] Schwarzenegger Podcasts
Podcasting knows no boundaries as a communication channel. It was just a matter of time before high-profile and internationaly-known politicians embraced this medium.

[2005-06-08] Paying For Downloads? Why Not?
NPD just released some new figures suggesting that paid musical downloads are catching up to free albeit illegal, peer to peer downloads. This must be sweet music to the ear of the recording industry as services like WinMX and Itunes proliferate.

[2005-06-07] Dr. Pepper Pokes Me to Be More Transparent
Every time I link to an article that I am mentioned in, thank goodness, Jeremy Pepper is there to leave a comment on my blog calling for me to be more transparent.

[2005-06-03] 10 Essential Criteria For Choosing Your Target Market
A specific group of people you will focus on selling your selling services to is your target market. This is not to be confused with the problem you will be solving for this group.

[2005-06-03] Apple Cranks Out iPod Recycling Program
Apple offers its customers an iPod recycling program for the iPod line of products including the iPod, the iPod Mini and the iPod photo. The offer extends to one of 100 Apple retail stores and customers will receive a 10% discount on their next iPod purchase that day. Meaning one can't take it in today and come back on Thursday to get the new iPod then. Inevitably, it will be tried.

[2005-06-02] Marketing is More Than A Token Process
"Necessity is the mother of invention!" The first time I heard this was nearly twenty years ago when I was introduced to Tony Robbins' material. I was listening to, and applying, information from his thirty day series. I have to admit, the first time I heard this it didn't quite register.

[2005-06-01] Neuromarketing: Smart Marketing Or Jedi Mind Control Trick?
In the international bestseller "Blink," Malcolm Gladwell explains why our decisions to choose brands, select a mate, sue our doctor or make choices that decide Presidential elections, aren't as simple as they seem.


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