Archives

[2004-11-30] Lead Me On - Learn About Internet Marketing Leads
Every business is engaged in selling something, whether a product, service, information, or something else.

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[2004-11-30] Arrgh. . .Those Stupid Internet Marketing Cliches Are True!
If you have read any internet marketing resource ever created, you have no doubt seen simple, one sentence, pot-shot solutions to all of your problems: You will only be successful if you think you are successful. You will make money if you work hard. Think outside of the box. Content is king!

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[2004-11-30] The Pedro Martinez of Blog PR
As we launch new client blogs - as we did today - and work to develop relationships with bloggers (who we treat as media) ...

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[2004-11-30] Taking the Mystery Out of Marketing
Knowing where to start to improve your marketing can be a bit of a mystery. Is it your marketing message, the places you advertise, your web site or what?

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[2004-11-30] The Role of the PR Counselor in Client Blogs
Jeremy Pepper notes that Newsbluntly, the Newsmarket broadcast journalism blog I mentioned yesterday, is actually openly written by their PR firm, Plesser and Associates.

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[2004-11-29] Journalists Should Pay Attention To The Blogosphere
It's not just the marketers who need to pay attention to what's being said in the blogosphere - it's the journalists as well.

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[2004-11-29] Internet Marketing Motto: Be Useful.
E-marketing is about substance over show, logic over emotion, and text over graphics. Good web marketers follow the Google motto: be useful.

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[2004-11-29] Could a Blogger Be Rather's Successor?
Doug Powers has an interesting idea. He writes that if CBS really cared about the truth, they'd start their anchor interview process by talking to webloggers.

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[2004-11-29] Two kinds of Advertising for a Marketing Strategy
Advertising is the lifeblood of any business. If you do not learn how to advertise your products and services both efficiently and effectively, you won't be in business long. While the Internet has lessened or eliminated many of the costs normally associated with starting and running a small business, and it's now easier than ever, you'll never realize significant profits if you don't grow your business through effective marketing.

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[2004-11-29] Wikipedia Creators Move Into Journalism
Joanna Glasner of Wired News online reports that the Wikipedia has launched a demo of Wikinews ... an open source original news website …

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[2004-11-29] Marketing Made Easy
Is website traffic convertible to cash? The answer is yes. But that is not the right question every webmaster might want to dwell into, the right question is "How can my site get targeted traffic without me spending too much?"

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[2004-11-29] NewsBluntly Debuts, Tracks Broadcast Journalism Industry
The NewsMarket, an online platform PR pros use to deliver broadcast-standard news video to television journalists, launched a blog for the media community called NewsBluntly.

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[2004-11-29] Why Modern Marketing Loves Open Source
For Modern Marketeers the Open Source Movement provides some great lessons in the power of online communities.

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[2004-11-29] Stealth Hyperlocal News Network Targets Newspaper Monopolies
A stealth project called Pegasus News plans to launch a beta test in Dallas in late 2005 to distribute local news content and advertising via the web, e-newsletters, RSS feeds, a daily print edition, SMS messaging and other mediums, according to an inside source who contacted me.

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[2004-11-28] Blogger Puts Himself Up for Auction on eBay
The recently held US Presidential Elections have effectively proved that blogs can be one of the most effective ways of getting your message across. And, it is not only politicians, activists and hobbyists who are using to spread their messages but companies like Sun, Microsoft, Audi, eBay, Google and Monster are using blogs as marketing tools.

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[2004-11-27] Blogger Uncovers Microsoft PR Gaffe
The Public Relations India blog claims that Microsoft or its PR agency released this photo of the new MSN Search ...

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[2004-11-26] Use Timeshifting Technology to Your Benefit
If there's one thing that people entering PR field are surprised by it is the sheer amount of preparation that goes into every successful campaign.

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[2004-11-25] Chen PR's Agency Principal is Blogging
Jim Grisanzio from Sun writes in that Barb Heffner, who has represented everyone from newly founded start-ups to large publicly held tech firms ...

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[2004-11-24] Maybe He's Not So Crazy After All
Through a search feed I stumbled upon an anonymous j-blogger who goes by Bill and also calls himself "justacrazyjournalist."

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[2004-11-23] Learn How to Market Your eBusiness in Real Time
Everything you will ever need to know about internet marketing is plainly available to you everywhere you go on the internet. All you need to do is dissect, study, and emulate these methods and you invariably will become just as successful as the people who created them.

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[2004-11-23] Gartner: Election Provides a Glimpse of the Internet's Power to Persuade
Gartner G2: From Web portal news coverage to individual blogs, the world got a glimpse into a future that portends a major shift in political communications.

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[2004-11-23] CNET News.com Now Supports TrackBack and Pingback
CNET News.com, which previously had been quietly testing trackbacks and pingbacks, today announced ...

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[2004-11-22] Sins of the Internet Marketing Godfathers
What is an Internet Marketing Godfather?

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[2004-11-22] The Pros and Cons of Getting In Bed with Big Media
WebProNews, an article portal for Internet and technology professionals that also has an email newsletter with over 800,000 subscribers, has - with my blessing ...

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[2004-11-21] Jeff Jarvis on Blogging After the Election
Jeff Jarvis makes a strong argument in the Philadelphia Inquirer today that news, like marketing, is now a conversation ...

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[2004-11-21] BBC Radio Experiments with Podcasting
ExtremeiPod reports that the BBC Radio has begun a trial podcasting service, allowing users to subscribe to an RSS feed to receive regular MP3 audio updates.

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[2004-11-21] Scoble Shows How Micro PR and Traditional PR Are Converging
You might think that all of the A-list internet bloggers have a nice life, right. People like ...

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[2004-11-19] Blogging Think Tank Gets Good PR
Did you know that The Public Policy Institute of New York State, a nonprofit think tank, has launched a new weblog focused on economic issues in upstate New York and related policy questions...

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[2004-11-19] Nick Denton Proposes Blog Ethics Organization
Nick Denton, in his personal blog has made a proposal for an official organization focusing on best practices for blogs.

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[2004-11-17] Cameraphones Concern Corporate PR
Picturephoning reports The Consumer Electronics Association has published a set of guidelines meant to defuse growing efforts to restrict the use of cameraphones equipped with digital cameras.

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[2004-11-17] Google and Buy.com's Advertising Partnership
Buy.com and Google have launched an advertising partnership that delivers Google AdWords advertisements to Buy.com's customers.

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[2004-11-17] How To Pitch Into The Long Tail News Curve
In a report (PDF) published last month, Morgan Stanley analysts Mary Meeker and Brian Pitz discussed the impact of the long tail of content on the news cycle. They compared this to a similar phenomenon that occurs on eBay.

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[2004-11-17] Fortune 1000 Companies must Target Single-Word Keywords
Search Engine Marketing Firm iProspect released the iProspect Natural Search Engine Optimization (SEO) Keyword Length Study.

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[2004-11-17] MSN Search Blog Takes The High Road
The Microsoft Network search blog team announced a set of principals and aspirations that will guide them in their weblog postings.

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[2004-11-17] Blogging Your Clients Revisited
Longtime readers of this weblog know that I have struggled in the past over whether or not I should blog about the client engagements my firm is working on - even if they are relevant to what this site covers.

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[2004-11-16] Zen and the Art of PPC – A Five Step Holistic Approach
Over the past few years I've modified my approach to Pay Per Click (PPC) Marketing in response to the popularity of PPC and all of the great technological advances in Overture and Google AdWords.

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[2004-11-15] Forbes.com Columnist Sees Potential in Multimedia Blogging
Arik Hesseldahl from Forbes.com plugs into moblogging and audio blogging and sees potential...

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[2004-11-15] Monster Blogging
I'm a little late here, but it looks like Monster.com is getting serious about blogging.

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[2004-11-15] Moblog Citizen Journalists Aiding Reporters
The BBC reports that on-the-spot citizen snappers are helping newspapers add immediacy to their breaking news stories headlines, where professional photographers only arrive in time for the aftermath.

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[2004-11-12] PPC Options
Pay-Per-Click - Just the words send a chill up and down my spine. It used to be that this PPC feature was an end-all to cure any search engine listing woes, to get the ranking we felt we were denied, and to finally gain that respect that we felt we were due in this harsh reality they call the Internet. Now it has gotten completely out of hand.

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[2004-11-12] Branding with Pay-Per-Call Television Advertising
Who wouldn't want to advertise on television and only pay for results? Many advertisers who have used popular pay-per-click programs on the Internet are now discovering that a similar model exists on television known as pay-per-call advertising.

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[2004-11-12] The Bloggers Should Be TIME's People of the Year
Each year around this time going all the way back to 1927 the editors of TIME magazine sit down to debate and select their Person or People of the Year.

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[2004-11-12] The "Long Tail" of the Blogosphere
Blogs have already started to change the news media: Now it's time for marketers to adjust their strategies.

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[2004-11-11] iEntry Launches South African Search Engine
Yesterday not only saw the announcement of MSN Search, there was also an announcement from iEntry concerning the launch of a search presence targeted towards South Africa. The search engine, called SearchZA, is the most comprehensive method of searching sites using the .ZA domain.

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[2004-11-09] New Toolbar from SEO, Inc.
Search Engine Optimization, Inc. unveiled a first-of-its-kind toolbar that provides instant access to detailed information on backward links to any website for all the major search engines, giving marketing professionals a powerful new aid in their efforts to maximize company Web rankings.

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[2004-11-09] The "All Thumbs" Approach to Testing AdWords Products
In continuation of our series of articles on improving your Google AdWords campaigns, we look at creating test campaigns.

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[2004-11-09] 5 High-Impact Marketing Tips
Here are 5 high-impact marketing tips you can use to boost your sales quickly. All are simple to implement and they involve little or no new expense.

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[2004-11-09] Consumer Goods Keyword Prices on the Increase
Nowhere is the dynamic crossfire of the search engine market better revealed than in the volatile fluctuations of the costs of its keywords.

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[2004-11-08] The Secret to Adwords Success
It seems at the moment that everybody is telling you that the easiest and quickest way to make money online is with Google Adwords and affiliate programs.

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[2004-11-04] Pay-Per-Call Advertising: Is It The Next Big Thing?
Is a phone call better than a click? Pretty soon advertisers will be able to make the final call on that question.

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[2004-11-04] 10 Commandments To Winning People Through Forum Participation
1) Gaining an idea / keeping in touch of what is happening in the internet marketing scene (strategies, product, news).

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[2004-11-02] We Are Right In The Middle Of A Pay Per Click Baby Boom
No, this baby boom will certainly not swamp the Social Security system (sort of a bad joke for those that live in the United States, but many other countries...most notably Japan...have an even more acute problem), but this baby boom is revolutionizing the way that pay per click advertising is being spread across the Internet.

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[2004-11-01] How To Write Better Solo Ads
Writing responsive ads may seem like an exact science, but there are some simple things you can do to increase your response rate. Here are some tips on how to write better solo ads.

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