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[2003-11-26] Direct Marketing or Conversion Marketing?
As I start to write this, I'm not quite sure where this line of thought will go. But I think there is an important distinction here.

[2003-11-26] Guerilla Upgrades: Start with Your Newsletter
One of the most frequent questions I am asked when speaking at conferences goes something like this...

[2003-11-26] Easy Techniques For Creating Content
My parents have been married for 55 years. In 1973, just before their 25th wedding anniversary, I distinctly remember asking my mother the following question: "Haven't you and Dad run out of things to talk about?" (Even back then I was a troublemaker.)

[2003-11-14] Red Hat Talks to Customers in Plain English
In the e-newsletter world, a subscriber list of 10,000 - 20,000 readers is pretty impressive. A few publishers, such as Larry Chase, have over 40,000 subscribers. So I was amazed when I learned Red Hat boasts a subscriber list of 800,000 people for its e-newsletter, "Under the Brim" (UTB).

[2003-11-11] How To Maximize Your PPC Campaign
Do you have any idea how much money you are throwing away on your Pay-per-click (PPC) advertising? Do you know which keywords are converting into orders? Do you know your advertising (conversion) cost per order?


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