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[2003-08-29] Marketing to Peacocks
Years ago, I was conducting research on the personal grooming habits of the American consumer. The research highlighted one segment of the target audience as a group of males who spent an extraordinary amount of time on hair care each day.

[2003-08-29] Choosing An Agency: Smaller Can Be Beautiful
Are you on the client side? It's not easy being in your shoes these days. The three-martini lunch went decades ago. Marketing departments have been chopped in half or worse. Budgets have been cut with a meat cleaver.

[2003-08-25] I WANT To Be An Online Marketer!
Where do I start if I want to be an online marketer? Tough question, huh? There are lots of ways to begin your way on the bumpy journey. Just make sure you are aware that it WILL be a bumpy ride.

[2003-08-22] Would You Like An Ebook With That? What McDonald's Can Teach Us About Internet Marketing
In a class I just attended called "Creativity and Innovation", we discussed the many types of ways to brainstorm ideas. One of the ways of brainstorming ideas is to put yourself into another industry than the one you are currently in and think about your question from their standpoint.

[2003-08-21] How To Find A "Hungry Market" Of Buyers Wanting To Throw Money At You
Make no mistake; there are literally thousands of potential tightly niched "hungry markets" out there. Markets abound! People are ready and waiting to throw money at you.

[2003-08-21] The Pros and Cons of Three Common Internet Marketing Strategies
Have you ever been confused by two different strategies in your online marketing efforts? I see the inconsistency of ideas all the time, whether I am sending out my ezine or selling products online.

[2003-08-20] Frugal Marketing
You want to market your business but you don't want to spend a lot of money. You may be just starting out and have precious little capital or you may have a successful business but want to spend as little as possible for the greatest results. Or, you may just be cheap. How can you create a marketing strategy that results in a steady stream of new clients on a shoestring budget?

[2003-08-20] Marketing Before Publication
New writer's are often told that once they're published, it'll be up to them to market and promote their own book. Previously unpublished authors, or those who've had a book accepted for a mid-list publication, often find themselves left in the cold by the traditional publishing house, sometimes to the point where they're unable to earn back their advance.

[2003-08-19] How To Easily Discover Niche Markets, Quickly Know What They Want, And Earn Massive Profits Again and Again.
Do you wonder what it takes to develop your own book, manual, special report, course, audio or video program and earn over $50,000 in less than 6-months?

[2003-08-18] The Real Secret That You Don't Hear The Top Marketers Talking About! Revealing This Will Probably Get Me Banned!
In preparation for a radio interview with Annie Jennings of AnnieJenningspr.com, I sat contemplating the real secret to "big-time" on-line success. I was searching for the difference between those earning just a few hundred a month, and those earning thousands.

[2003-08-13] Market Your Way To Success
Many people hold the belief that all they have to do is have a good product or service and business success will miraculously happen. Nothing could be further from the truth. Granted, you do need a good product or service, but you also need to let people know your company exists. You must have a good marketing strategy.

[2003-08-13] A Freelance Copywriter? Donšt Overlook Their Value
To manage costs, many companies choose to handle the development of their marketing materials strictly in-house. What they donšt realize is that they could be limiting their profits by following this strategy.

[2003-08-13] Working Leads for your Network Marketing Business
You just purchased a batch of 100 network marketing leads. These network-marketing leads are fresh. They are no more than 24-hours old. They are exclusive to you.

[2003-08-13] Intensify Your Viral Call To Action
In this article I'll show you a simple but effective way to increase your reader's psychological motive to forward your newsletter or e-zine.

[2003-08-13] Online Marketing: Pay-Per-Click Search Engines
A Pay-Per-Click search engine (also called Pay-Per-Ranking engine) allows you to place your site at the top of their results almost immediately. This comes at a price, though.

[2003-08-13] 3 Essential Tools for Email Marketers
Marketing your business with email is an art. It's very easy to get accused of spamming nowadays. Add to that the filters ISPs are using, and your message may not get through.

[2003-08-13] Mega Potter Means Mega Marketing Or is that: Mega Marketing Means Mega Potter
Every now and then something "Mega." comes along. Maybe it's that latest blockbuster movie, maybe it's the latest toy at holiday time or maybe it's something scandalous. When it happens though, it seems like we are all engulfed in it whether we choose to be or not. One "mega" event that just happened that was totally engulfing was the release of the 5th J.K. Rowling's book in the Harry Potter series.

[2003-08-12] An Online Marketer Meets A Normal Person
Often I get the feeling that normal people (you know, the ones that don't spend hours on end lurking behind their computer screens) think those of us who earn our living online are just, well...different.

[2003-08-12] How To Treat Your Marketing Message
I recently came home from the office and sat down to go through the mail. I am referring to the regular kind of mail that gets delivered by the U.S. Postal Service in a mailbox. I found a yellow envelope addressed to me with the words "X-Ray Enclosed."

[2003-08-12] The Gospel on Apostle Marketing
It's the art of identifying your highest-potential customers... nurturing that potential... motivating and empowering this "Golden 5%" to preach positive about your company... and capitalizing on their work.

[2003-08-12] 10 Beer Budget Event Marketing Tips
Are you planning an event or participating in a trade show any time soon? If so, consider the following 10 low-cost marketing tactics before mailing your payment.

[2003-08-12] 3 Viral Marketing Secrets!
1) Forward Interesting Email To Friends Forward interesting e-mails to your online friends with your signature file included,

[2003-08-11] Little Known Guerilla Tactics for Finding Link Partners
Are you using these three little known ways to find link partners? If not you should be. Since decent link popularity is a must if you want to rank well and get more traffic.

[2003-08-11] "Out of Focus" Ads Can Cost You Customers
As I was riding down the road last week, I noticed a billboard. As I sat waiting on a stoplight I kept staring at it. I couldn't help wondering what those people were thinking when they created that thing. It made no sense to me whatsoever. The focus was completely off. They were spending all that money on a billboard that was practically useless.

[2003-08-05] Online Activists' Lessons For Online Business
Over a 48-hour period, the online political activist site MoveOn.org, ran a groundbreaking online Democratic primary that netted 317,647 votes -- far more than actual turnout in many states' actual Presidential primaries.

[2003-08-01] Pitching Articles To Trade Publications
According to a recent survey by Patrick Marketing Group, most senior business managers are unhappy with their company's PR efforts. When asked to rate their company's effectiveness in PR on a 1 to 10 scale (10 being the highest), the average response was 5.8.

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