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[2003-02-28] What the Home Shopping Networks Can Teach Us About Online Marketing
Who would have thought that a TV network dedicated to selling products on a cable network could become a success?

[2003-02-28] The Truth About Affiliate Programs
The truth about affiliate programs and online marketing is that most people think that being a successful affiliate consists of purchasing their own website, pasting it with banners and links or placing a few classified ads, then sitting back and watching the money roll in………

[2003-02-27] Don't Overlook Your Natural Market
Are you overlooking an easy source of highly profitable sales and profits hidden in your existing target market? You are if you don't capitalize on the powerful advantage of your 'natural market'.

[2003-02-21] 5 Ways To Get People To Discover YOU Online

[2003-02-21] Cruise on in to Profits: Market Your Services This Unique Way
Whether you're a professional public speaker, therapist, business consultant, coach or entrepreneur, being an Enrichment Lecturer on a cruise ship is a great way to market your practice. You can do something you love to do, promote your practice to a whole new audience, and have a first-class vacation at the same time. It's a truly unique marketing opportunity: thousands of captive prospective clients you'll be mingling with for 7, 11, 14 days and nights. I'm a coach, I present enrichment lectures regularly for the Royal Caribbean cruise line, and I'm the author of "Presenting on a Cruise."

[2003-02-20] Marketing Advice - An Interview With Sopan Greene
Sopan Greene, M.A. has studied and actively worked with personal development, leadership development, marketing and metaphysics for over 20 years. His web site is:

[2003-02-18] How To Get Local Media To Do Stories About Your Website
Have you ever gotten one of those letters from your local property tax appraiser, informing you that your tax bill is going up about 20 percent?

[2003-02-17] The Golden Rule of Marketing
As a current small business owner and corporate marketing manager, I have seen marketing from both sides of the fence. The big corporations tend to rely on their buying power and large advertising budgets to convince their potential customers to buy their products, while small business owners tend to be more crafty with their modest marketing budgets, looking for unique opportunities here and there that will enhance their sales efforts. There is one rule, however, that is applicable to both the big guys and the little guys. I call it the Golden Rule of Marketing, and here it is:

[2003-02-13] How to Easily Boost Your Tradeshow Marketing ROI With 110% Follow-up

[2003-02-12] It's the 8th Idea that Counts
Small business owners are constantly in search of new ideas to help build and strengthen their existing businesses. Whether you operate an on-line or off-line (traditional) business, you have probably had the exhilarating feeling of developing what you think is the next great marketing idea or new product for your business, only to have the feeling vanish when the idea turn sour.

[2003-02-09] The Tools That We Use
The Tools That We Use We've received many emails asking us what specific tools and technologies we use in our internet marketing initiatives. This article will highlight some of the most important software that we have at our disposal. It should be noted that, in most cases, there are many similar products that compete with the ones listed (and many of them are also excellent). However, we have found that the following products work best for our specific needs. 1. TopDogPro- Ranking Software

[2003-02-06] Get Viral For Painless Marketing
When you run your own small business, you're often just too busy to market your business effectively. You may put off marketing altogether until your order book is almost empty.

[2003-02-04] Internet Marketing Gold For Authors
One way many business owners market their businesses is by writing content for their online newsletters (e-zine), classes they teach, and articles they provide for other types of marketing strategies. Would you like to take those articles to new heights? Then provide your work to other e-zine publishers as well as newsletters and magazines, too.

[2003-02-04] Giving a Presentation is a Great Way to Market if You Know What You're Doing
Have your topic mastered so you can pay attention to these important things which will make your presentations memorable, get you clients, and get you invited back. Use your IQ and your EQ. Here are the top 10 things to be thinking about and feeling when you're giving a presentation.

[2003-02-04] Got Your Speech, Know How to Present, Ready to Go, Right? Wrong!
For most people, public speaking is a challenge, but even once you’ve mastered the techniques, and the part about just getting up there, you're work isn’t done.

[2003-02-04] Distance Learning: Teach It & Generate Extra Income
People are flocking to distance learning in increasing numbers as a way to grow personally and professionally. It is widely used in the corporate and academic worlds. Setting up distance learning courses can be a way for you to help people, teach in your field of expertise, grow your practice, and generate an extra source of passive revenue. Half of my income comes from the courses I teach.

Here are 7 well known, highly effective marketing tactics many small business owners overlook when developing their marketing program. How many have you overlooked? 1. BE UNIQUE The best way to beat your competition is to promote a distinct advantage your customers cannot get from a competitor. This is often called your USP (short for Unique Selling Proposition). If you don't already have a distinct advantage, create one. Add something to your business you're not already doing. One network marketer I know doubled her sign up ratio by providing free sales leads to her new distributors for their first 4 months.


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