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[2003-01-30] Are You Branded & Ready to Market on the Internet?
"Affluent Americans lead web growth" begins an article from http://cyberatlas.internet.com. According to the latest NielsenNetRatings, individuals with household incomes ranging from $100,000 to $150,000 are the fastest growing income group online and there are 15,000,000 of them.

[2003-01-27] Vacation Marketing
Does your marketing come to a screeching halt during your annual vacation pilgrimage? Do you cease to promote your company and your products or services? Does your company dwindle into a period of non-existence while you are away?

[2003-01-27] Strategies of Successful Market Offers
According to economic theories we live in the world of monopoly competition. That term shouldn't confuse you, as the meaning behind implies competition between many small or middle-size "monopolies", that are not monopolies in their direct meaning, as they don't control some particular sector of economy, rather then they are the prime sources of their unique propositions of services or products. That fact makes them to be a so-called monopolies of their own services or products, despite the fact that a lot of other companies offering very close, in terms of features and benefits, services or products to the market.

[2003-01-24] Sales and Marketing: Sell Me The Money
We used to love sitting in meetings, sipping cappuccinos, and talking about "the brand" too. In 2003 it's time to jump into the trenches with the "great unwashed": your sales people and your company's prospects. No whining. While you're at it, you'd better brush up on the ol' finance and math chops too.

[2003-01-23] Outsourcing Your Web Marketing
The online world is still very new, and constantly evolving. You may be thinking about outsourcing your Web promotion to an expert who is immersed in this world as their fulltime occupation, rather than trying to acquire this knowledge, and cope with the pace of change in-house.

[2003-01-23] Adopting Good Causes Is Good For Business
Cause marketing is a relationship between a for-profit and a nonprofit that brings in money and resources for the nonprofit, while providing credibility and goodwill for the business. According to the IEG Sponsorship Report, this category grew to $733 million in the US in 2001. There are a number of reasons for that growth. A Cone Communications survey found that:

[2003-01-22] Thoughts On E-Mail Planning
If you are serious about adding e-mail to your marketing mix, you should take e-mail seriously enough to develop a plan for it. Too many organizations launch a half-baked e-mail program and then are disappointed when it doesn't live up to expectations.

[2003-01-21] All About Marketing on a Shoestring Budget!
As an aware and knowledgeable professional you already know that before conducting any type of marketing strategy the first thing to consider is who and what your target market will be. But knowing your intended market is only the beginning since marketing is 'everything' you do to attract and keep your target audience.

[2003-01-16] Interview With An Ezine Marketing Pro: Alexandria K. Brown
Interview With An Ezine Marketing Pro: Alexandria K. Brown Joshua: I've been very much looking forward to this, Alexandria. Can you start by telling us a little about your Internet background? You know, sort of a summary of how you got started and what you are doing now. Alexandria: Sure thing! About four years ago, I left my NYC advertising agency job and began my own freelance writing business. I needed an easy way to stay in touch with past associates, current clients, prospective clients everyone. I wanted to be seen as an "expert" in their eyes, to encourage them to hire me and/or refer me to possible clients. So, I started my own e-mail newsletter, or "e-zine."

[2003-01-16] Case In Point: Get A Full-Page Magazine Ad Free
As you know, I am continually on the look out for innovative marketing ideas that bring a high return on investment. This one is truly creative! Thanks to Roosevelt Best of UK-based Naturally First and Astrology First for sharing his ingenuity - and his results - with us. KARON: Hello Roosevelt. Thank you for taking the time to give us some details about this unusual (and highly effective) marketing idea.

[2003-01-15] Who is your EZINE Really From?
One morning this past fall, I was going through my e-mail inbox, relentlessly deleting junk mail. As you're likely well aware, many spam messages are made to look like they're from a real person. One name briefly caught my eye: "Jeff Bezos." But because I was in furious deletion mode, I didn't recognize it. Also, it had a salesy subject line: "New Apparel Store Now Open." So I hit the delete key. A few minutes later, it occurred to me that I knew that name --- Jeff Bezos is the CEO of Amazon.com. I rescued the message from my delete folder and opened it. Turns out it was an announcement to all Amazon Associates (affiliates) about the opening of Amazon's new online apparel store.

[2003-01-15] 10 New Year Resolutions for Affiliate Marketers in 2003
With the start of any new year, it is usually the time to clean house and make changes. It is the time when everyone is busy setting new goals and making new resolutions for themselves, their family or their business. For the affiliate marketers, it will not be any different. Infect, due to the fast changing and volatile nature of the online environment, it is a necessity. The difference could mean your success or failure.

[2003-01-09] 3 Questions Buyers Ask When Evaluating Proposals and Tender responses
No matter what the buying situation (proposal, RFP, tender, or EOI), and no matter what "evaluation criteria" you are provided with, buyers consider just 3 areas when it comes to deciding upon a supplier.

[2003-01-08] Effective Cold Calling
As network marketers, we do a major part of our business by calling leads. For a person just starting out this can be rather intimidating and too often a person doesn't know how to "open" up a call, gets a lot of rejection, and then decides this isn't for me. Today I'd like to give you the opening that I have been using with good success. It's short, to the point, friendly, yet business like. I find out in a matter of seconds whether the person on the other end of the line is worth spending my time with, and generally I find out quickly if this is a person who is a serious candidate or not.

[2003-01-07] Emerging Marketing Trends
Net Marketers Beware! Change is in the air. As you all know, on the net change is the golden rule. The all supreme law that spells success of all shapes and sizes. If you are able to harness it, you can ride high on the waves of change and grab your niche fortune.

[2003-01-07] 5 Key Marketing Questions
When you know the answers to these 5 key marketing questions, you can create effective web pages, sales letters and other sales generating communications. The answers to these 5 questions reveal how you can get your prospect's attention and motivate them to take the action you want. 1. WHO DO I WANT TO REACH? Describe detailed characteristics of your ideal prospect. Be very specific.

[2003-01-06] Buy Advertising from Online Auctions
There are many types of affordable advertising and website promotion services that you can find at auctions. Some of the services include banner advertising, pay-per-click (PPC) search engine advertising, guaranteed website visitors, guaranteed signups for your program, search engine submission services, search engine optimization, domain names, and even entire websites. I'll briefly talk about the three most common forms of advertising available at auctions.

[2003-01-02] How to Market Your Unsold Books on the Internet
Your book expresses your useful information, your creativity, your genius. It's your dream come true. Or is it? You have already tried a few venues--maybe a tradeshow, book signings, press releases, book reviews, distributors, wholesalers, speaking and book tours. Now, there is a new way to market those unsold books. Use the Internet. And you don't even need your own Web site or spend money.

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