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[2002-11-27] How To Unleash Your Own Viral Marketing Campaign
One of the e-marketing topics least written about is viral marketing. Yet it is one of the most successful e-marketing methods used today! In this article, I will discuss the various forms of viral marketing (VM) being used online. I will also provide examples of each form of VM and how you can use it.

[2002-11-26] Sales Letter Surgery
If you're in an industry that relies on securing an appointment to get a sale (and even if you aren't) this article will be of particular interest. Lets say that over the course of the day, you send out 10 cold appointment letters, and from those 10 you end up with 1 luke warm appointment.

[2002-11-26] Permission E-Mail Marketing
We all hate e-mail spam, right? I even have the coolest software program that will help you combat spam and actually bounces the spam e-mail straight back to the user. (http://www.mailwasher.net) However, one thing that we often fail to admit (except in private) is the importance of permission e-mail marketing, where the members of your mailing list have given you permission to contact them, or where they're past customers of yours. Obviously, these e-mail lists are always opt-out, so if someone chooses not to continue receiving information from you, they can easily get removed from the list.

[2002-11-25] How to Obtain and Use Customer Testimonials
Before you rent or go to a movie, what do you do? You find out what others have said, whether those others be professional critics or average people who have seen the movie. Before you spend that seven dollars, you want to know what other people like you thought of the experience. Essentially, these movie criticisms and endorsements are testimonials. It's natural for people to buy on a recommendation from another customer, rather than rely on a sales pitch to help them make their decision. That is why it's so important for you to obtain and use customer testimonials.

[2002-11-18] HOW TO INCREASE YOUR SALES DURING THE HOLIDAYS
Getting sales during the Holiday Season this year will be a challenge for many businesses. The usually free-spending holiday shoppers are likely to be more careful about what they buy and how much they spend. And business buyers will be more reluctant than usual to make financial commitments during the Holidays. What can you do to get the attention of your prospective customers and clients? And how can you get them to buy from you during this Holiday Season? ...GIVE THEM AN IRRESISTIBLE OFFER THEY CAN'T REFUSE

[2002-11-15] Why should you market with postcards? Here are 10 good reasons!
1. Postcard marketing is affordable, even for the smallest of businesses. A year-long postcard marketing campaign to each name on my mailing list costs less than $6.00 per name per year. And, better yet, my mailing list rental costs are zero. That's because I created my own list for free. Before I put any name on my list, I ask myself if this person would be interested in hearing from me on an ongoing basis. If I think so, that individual goes on the list, and, as mentioned previously, it will cost me around $6.00 per name per year to keep her there. If I don't think that someone will want to hear from me regularly, I keep him off the list. My list includes:

[2002-11-13] New Realities of Opt-in Email Marketing
Spam e-mail is no longer the mild irritant it once was - it's clogging corporate networks and ISP mail servers and has become a real productivity drain, forcing corporate and consumer e-mail users to spend 20-30 minutes a day dealing with this deluge of junk! According to recent figures, unsolicited bulk e-mail now makes up to 36% of all e-mail, up from under 8% just over a year ago. And, what's worse, more and more legitimate e-mail is not getting through to recipients due to Spam filtering taking place via ISPs and/or corporate networks. Opt-in E-Mail Marketing 30K foot Picture

[2002-11-13] Win-Stay, Lose-Shift; A Marketing Strategy That Works
When you're in marketing, you often have to explain to a disgruntled CEO why you want to abandon your original year's plan and move on to something else. You may even have been asked, as I have, "If I hire you can you stick with a plan that you make all year?" the unspoken inference being -- or will you be "flighty" like all the rest of my marketing people, expletive deleted. Well here's a paradigm for why we do what we do in marketing that can solidify your strategies, and perhaps be used to explain them to significant others.

[2002-11-12] Ready to Market for the Holidays, Ho, Ho, Ho?
The holidays offer great marketing opportunities and an extra chance to promote your services and products in a new way.

[2002-11-12] What Response Should You Expect From An Ezine Ad?
You've all heard it before, countless times no doubt - "Ezines are by far the best place to advertise online" - and it's true. There is no better place to reach a targeted audience and the proof is in the results - visitors from eZine ads are more likely to convert to sales at your website. That is fact.

[2002-11-11] How To Increase Your Closing Ratio
Golly, if you're involved in any kind of marketing or promoting a product....seems like you've got to be some kind of superman salesman to make a lot of sales.

[2002-11-11] The List Guru reveals how he built a 100,000 subscriber list
Steve Goodier holds a B.A. in anthropology and sociology and an M.Div. degree from Emory University. He is the author of numerous books about personal development, motivation, inspiration, and making needed life changes. He has a highly successful newsletter that goes out to 100,000 subscribers.

[2002-11-08] Internet Direct Mail Is Different: 14 Things To Remember
Internet Direct Mail (IDM) and Traditional Direct Mail (TDM) both have the same goals in mind. They are to generate leads or orders. However, marketers need to respect that online media and print media present different hurdles in achieving this goal. Some of these hurdles will require that copy be written differently for each media. And some not.

[2002-11-07] Find Your Own Niche Market
What is your target market? When I ask business owners that question I usually hear something like...

[2002-11-06] How To Organize And Save Your Marketing Data Accurately...
If you are little bit like me when I started with Internet marketing, you'll often find yourself searching for your special bookmarks or free e-books/articles and software you downloaded.

[2002-11-04] Search Engine Damage Control
Google and other search engines will boot anyone using spam tactics to get high rankings. Should marketers fear these threats? You better believe it. What can be done as damage control if you suspect you’ve been penalized?

[2002-11-04] Recognizing Your Diverse Audiences
Do you think of everyone in your audiences as being the same, or do you think of them as members of diverse groups? I once had a confusing semester in business school (actually most of them were confusing to me, but this one more so than the others) when I took courses in accounting and finance at the same time. Before starting, I thought of them as being much the same: number- driven exercises.

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