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[2001-11-20] Targeting "Right" Visitors
A few days back a client was sitting with me when I connected to the Internet and launched my browser. He was precariously surprised to see that the default page of the browser was not my web site, but a general purpose portal.

[2001-11-05] The 6 Characteristics of Websites That Sell
There's a simple explanation for poor web site sales conversion. The biggest reason visitors don't buy anything is because the site isn't designed to sell - it's designed to give information. Think of your web site as a Virtual Salesperson, like many sales people, it talks too much. Dazed and confused, the visitor floats around from section to section in the site with no set destination.

[2001-11-01] Some Advertising is Doomed to Fail
When people are concerned about the lack of response to their advertising, usually they complain about one of two things. They either say, "I put it in all the popular ezines but nobody responded" or "I followed all the copywriting 'rules' but didn't even get one sale." This dilemma is normally due to one common problem. There is one thing most people don't think about that dooms their advertising to failure.

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