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[2001-10-16] What Marketing Approaches Will Work For Your Company?
As you carefully consider the importance of the marketing strategies and approaches you choose in reaching your target audience, what message do you hope to communicate to your potential purchasers and clients? Perhaps you are perplexed as to what approach would be most appropriate to your particular type of business, which is of course understandable. With so many ways and means available to choose from, it's often perplexing to know which will work best for you.

[2001-10-12] Is Your Online Business Marketing Team Making Best Use of Its Consumer Information?
As of this month, I've spent almost four years online. In that time I've filled out hundreds of online forms at various business and consumer websites. Sometimes it was to register for access to the site, or to make a purchase, or just to get some really cool "free stuff."

[2001-10-02] What Killed The Banner Ad?
If you ask the Internet marketers of today, many if not most of them will tell you that banner advertising is dead. They say that it's expensive, the click-through rates are low and that unless you know exactly what you're doing, it is likely that you'll end up spending more money than you'll make.


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