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[2001-08-30] Focus, Focus, Focus: The Key to Online Success
The key to online success is specialization and niche marketing. There, I've said it and I won't take it back! You've heard endless advice whispered from every corner of the web and shouted from the rooftops by every major web marketing guru. Now I'm offering it myself in the hope that I finally get it! I'm as guilty as any webmaster of jumping at the latest affiliate program that offers "200 PERCENT PAYOUT" or leaping on the "Submit your site to SIX MILLION SEARCH ENGINES" banner I see on every site.

[2001-08-15] What Is Your Marketing Telling You
Marketing is an essential part of building a profitable business. Even if your customers come entirely from one customer telling another, your sales go nowhere unless you have a way to get the word out.

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