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[2001-07-09] Scientific Advertising Will help Turn Gambles Into Profits
Advertising is one of the key factors to running a successful business. Most people assume that advertising is a gamble. Either a certain method will work or it won't.

[2001-07-02] All Along the Digital Watchtower
Its no secret interactive (web-based) marketing has arrived. The IDC research group just released a study in late June of this year indicating 99.9% of a survey of executives and entrepreneurs said they currently conduct online marketing activities, or, are in the process of implementing or initiating some form of interactive marketing. The problem or challenge that many of these executives (marketing, management, etc.) and entrepreneurs (marketing, principals, etc.) have is how do they measure their online presence?

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