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Why Your Brand Should Consider Podcasting in 2018

Companies who want to succeed online in 2018 need to have a firm digital marketing strategy. Luckily, there are a number of strategies and tools open for marketers, like blogging, content marketing, email marketing, social media, and paid search.

Another prime vehicle for content marketing today is the podcast.

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SOCIAL MEDIA

Snapchat is Now Selling Merch with Launch of New Snap Store

Is Snapchat trying its hand at eCommerce? That just might be in the works with its launch of a new feature that would essentially enable the company to sell merchandise through the messaging app.

Snapchat Inc. just opened up the Snap Store today, a new feature that lets users buy merchandise.

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Facebook Sees Growth in Ad Sales Despite Drop in Usage

Facebook saw a decline in usage for the first time in its history, undoubtedly brought about by certain changes made to its News Feed. Despite that, the social media company's digital ads remained profitable, stemming any concerns investors might have.

Facebook recently released its earnings report for the last quarter of 2017.

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Twitter Users are Buying Millions of Fake Followers, Black Market Exposed

Twitter is a platform that has always encouraged—perhaps unwittingly—competition in terms of user popularity. These days, fellow users of the social media platform will gauge your online status based on the number of likes your tweets generate, the number of times they are retweeted and, most importantly, the number of followers you have.

This explains why some Twitter users even go as far as to buy fake followers.

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GROW YOUR BRAND

13 Ways to Grow Your Brand With Pinterest

If you are starting to feel that the Facebook Messenger app seems to be too overloaded with features, then you are not the only one. Apparently, even Facebook's vice president of messaging products David Marcus had to admit that, indeed, the app became too cluttered.

In a blog post, Marcus wrote that "Over the last two years, we built a lot of capabilities to find the features that continue to set us apart.

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