MarketingNews
TOP STORY

As Predicted, Whatsapp Launches a New App for Business Users

In recent years, WhatsApp has been trying to monetize its more than 1.3 billion users by highlighting the messaging platform's potential use in business. Last year, the Facebook-owned messaging app hinted that its thrust towards business users by introducing verified business accounts, which sparked speculations that the company was planning a business version of the app.

It turns out that those speculations were correct after all. The company just officially launched the new WhatsApp Business app.

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SOCIAL MEDIA

Facebook Tightens the Noose on Local Marketers and this is a HUGE Mistake

As of this writing Facebook's stock price is down nearly 4 percent today after its co-founder and CEO Mark Zuckerberg said that Facebook is going to deemphasize news and marketing posts in order to make the social platform more social. This is taking Facebook back to its roots of friends connecting with each other and not so much as a place where news is shared and local businesses promote themselves to whoever followed them.

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Cluttered Facebook Messenger Could See Big Changes in 2018

If you are starting to feel that the Facebook Messenger app seems to be too overloaded with features, then you are not the only one. Apparently, even Facebook's vice president of messaging products David Marcus had to admit that, indeed, the app became too cluttered.

In a blog post, Marcus wrote that "Over the last two years, we built a lot of capabilities to find the features that continue to set us apart.

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MARKETING STRATEGY

Why Live Streaming Should Be Part of Your Marketing Strategy in 2018

More and more brands are using live streaming to reach their audience and promote their business.

Companies like Facebook, Twitter, YouTube, Snapchat and, Twitch have invested millions of dollars to build and improve their own live streaming platforms. The idea isn't exactly a brand new one, as it has been around since 2011. But when Facebook launched its Facebook Live feature in 2016, live streaming was brought to the forefront.

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GOOGLE

Google Will Now Prioritize Page Speed for Mobile Search

A few days ago, Google announced the introduction of an enhanced PageSpeed Insights tool to aid website owners in optimizing the loading speed of their pages. It now turns out that publishers may need to use the enhanced tool a lot more than expected. In a recent announcement, Google finally revealed an important factor that will be used to rank mobile pages and its all about loading speed.

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