For years, businesses have collected data from customers in exchange for some reciprocal value. But as personal privacy increasingly becomes a top concern, are we as marketers following the best practices to handle data as we create personalized experiences?
In a recent report, Forrester details how marketers and organizations should treat customer data. This research explores:
- How the proliferation of digital data is leading consumers and legislators to call for massive changes to data collection
- The dimensions for classifying and evaluating personal data
- How to create an organization-wide approach to customer data governance
Access your complimentary copy of the Forrester report, 'How Dirty is Your Data? Strategic Plan: The Customer Trust and Privacy Playbook,' to learn more.