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Hootsuite Gets Big Update For Video Marketing

By Chris Crum

April 21, 2016

Hootsuite made a major announcement with new integration for YouTube and video for Facebook, Twitter, and Instagram. Video marketing is bigger than ever, and one of the most popular social media management platforms now supports video on the major social networks.

Though Facebook, Twitter, and Instagram are still relatively new to the video space, they’re all placing a great deal of focus on it, and are constantly making strides. Hootsuite’s support couldn’t come soon enough. According to the company, it’s projected that a million minutes of video will be shared online every second by 2019. Also by then, 80% of all internet traffic will be attributable to video. Wow!

“Our new video integrations with YouTube, Facebook, Twitter, and Instagram underscores how crucial video is to organizations as they evolve their digital transformation strategies,” says Hootsuite CEO Ryan Holmes. “These integrations will better support our clients who are investing in video for broad appeal, promotion and education [...]

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