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Grow bigger ears!

By Jim Connolly

February 9, 2016

Today, I want to share a highly effective marketing idea with you. It recently helped a client of mine achieve remarkable results. And it can do the same for you. I explain how it works in a moment.

I need to start by asking you a question: How well do you understand the needs and wants of your marketplace?

Many small business owners assume they know what matters most to their clients and prospective clients. However, they don’t. That’s the problem with assumptions. They’re often wrong.

If a business owner then markets their service based on incorrect assumptions, their marketing becomes ineffective. They will focus on the wrong things and overlook what really matters. And that’s a costly mistake, which I want you to avoid.

Thankfully, the opposite is also true:

  • The more you know about what matters to your client, the better you can serve them.

  • The better you serve them, the more they will value your service.

  • The more they value your service, the less likely they are to switch [...]

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