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The Complete Guide to B2B Marketing

According to a 2015 study by Salesforce, B2B marketers are constantly faced with three main challenges: bringing in new business, improving lead quality, and generating leads. Pardot has created the perfect resource for you to meet these challenges head on. Take a look at our new e-book, The Complete Guide to B2B Marketing. With more than 80 pages of best practices advice and helpful checklists, this e-book is packed with information to help you:
  • Build effective and measurable lead generation campaigns
  • Increase the value of your database using targeted nurturing programs
  • Create engaging emails that resonate with your target audience
  • Develop a content strategy that supports your overall business goals, measure results, and more
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