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How to Know When You’re Simultaneously Winning and Losing at Web Marketing

By Stoney deGeyter

December 15, 2015

Question: I’m winning at web marketing. My site does great with search engine rankings and I’m getting a decent amount of traffic, but I can’t seem to get anyone to convert. What gives?

Answer: You’re losing at web marketing.

At first glance, it’s kind of hard to see how someone can be both winning and losing at web marketing at the same time. But when you consider all the various aspects of marketing, the picture becomes more clear. Web marketing has become a very broad spectrum of strategies all geared at helping you succeed in various areas.

For years, businesses have focused on search engine optimization (SEO) as a means to improve their rankings and traffic. But there is more to marketing than traffic from the search engines, to say nothing about traffic from social media and other channels.

All that traffic does you no good if it’s not turning into customers. Therein lies the problem.

You’re winning at getting traffic but losing at getting customers. We call that win-lose scenario. What you [...]

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