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MarketingNewz
Necessary Skills For Modern Marketers

By Lee Odden

October 21, 2015

Recently I gave a goals, vision, mission presentation internally at our agency and an important part of it centered around the marketing skills needed individually and collectively to reach our goals.

The basic analysis of the published skills of our own team in preparation for my presentation revealed we have a collective 700+ skills listed across nearly 30 marketers. While that is quite a robust array of skills, it is my belief that we can always do better.

The fast pace and changing nature of our industry is not for the faint of heart or for those that subscribe to mediocrity. What seemed advanced in marketing skills a few years ago has become 101 level today.

In fact, a lot of digital marketing is becoming commoditized with experienced practitioners having access to pretty much the same blogs, conferences and training, professional networks, tools and resources. The cost to access some of these resources is a factor, but the ability to plan and execute is an even greater differentiator.

Executing marketing at a [...]

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