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MarketingNewz
The most important part of online video happens before you turn the camera on.

By Robert Weiss

September 22, 2015

Regardless if you are new to online business video production or a pro, if you use a professional video production services company or create video content in-house, the most important part of business video production is everything that happens before the actual production.

Companies of all sizes are realizing that video production for their business is an important part of their marketing communication and sales mix because business decision makers would rather watch video than read text. These companies also realize that a well thought out business sales or marketing video can communicate more in a shorter amount of time than text.

So if you fall into the camp of executing on a video content marketing strategy, then pre-production planning is something you should get good at really quick. Here are 3 steps to help you plan and prepare for a constant flow of business video production content.

Step 1 – Make sure that your business video production follows your core business goals

Just like your business has different [...]

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