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Open the Floodgates: The Case for Investing MORE in Web Marketing

By Stoney deGeyter

August 25, 2015

This may come across as a completely self-serving comment, but I have found that most businesses under-invest in web marketing. And I’m not just talking about local companies that struggle to come up with any marketing budget at all. My agency, Pole Position Marketing, has worked with businesses of all sizes, and we have found that even large companies that have money to throw around under-invest just as much as the small guys.

The value of web marketing is in the ROI. It’s not enough to break even. You want to increase your revenue in multiples over what you’re investing–all while maintaining a nice profit! If the ROI isn’t there or comes slower than the business hopes (or often needs) then, the inevitable result is the plug getting pulled.

If that is, was or may be you, don’t pull the plug just yet. In fact, I’m going to make the case that instead of pulling the plug on a (relatively) small web marketing campaign, you might want to open the floodgates on it to move from a trickle of ROI to a deluge of new revenue [...]

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